We had the good fortune of connecting with Stacey Coronado and we’ve shared our conversation below.
Hi Stacey, we’d love to hear more about how you thought about starting your own business?
I have always had an entrepreneur spirit and a desire to create something. Also, I enjoy the flexibility of working for myself. But it’s not just working for myself, I love the feeling of empowering others to be successful. So when I started 2o Volume, my goal was to have the best salon experience in town with a place people would come to work and love being a part of my vision. It would feel like a day with family and not feel like “work”.
Let’s talk shop? Tell us more about your career, what can you share with our community?
The biggest aspect that really sets my brand apart from others, is the technology experience. I operate as a paperless/deskless salon and have now also introduced a touchless/cashless check out system. I created a brand that focuses on the guest being in control of their salon visit. A guest is able to check in for their appointment, similar to how an airline has you check yourself in. The guest is able to use their phone to check in and check out after their service using our salon app. I removed the front desk to take away that “gatekeeper’ feel and instead have a guest service associate great them as they walk in. Now with our Covid-19 protocols, we are having the guest pull up in their car, the GC team will check their temp, ask them a few questions and then have them wait in the car until we text them their service provider is ready. Service providers all use I-pads to record their formulas, notes and update tickets. This is all made possible by my POS software, Salonbiz. We have been collaborating over the years on how to create this paperless vision I had in my head and bringing it to the industry to create a more streamlined and efficient way to run your business from your I-pad or even your phone. As a business owner, this software makes it very easy for me to see where we are on day to day basis. I got to where I am because of hard work, dedication and a lot of sacrifices from myself and my family. I had a tribe of professionals really putting in the work with me on a daily basis that truly believed in my Vision and my Dream. The culture we created, helped me push the Brand to be recognized nationally, in Salon Today Magazine as a Top 200 Salon, Aveda Top 100, Aveda Trailblazer, Voted best of Gilbert and Ahwatukee. I have learned a lot of lessons along the way, and one of the biggest ones that everyone told me was “don’t grow too big too fast”. I opened 4 salon locations in just 7 short years. It was very difficult, requiring a lot of hours and a lot of work put in by myself and my team to keep everything running smoothly. Everyone would always say to me “I don’t know how you do it, you make it seem so effortless and easy”. Well it was never easy. I think with every business the growth comes with growing pains, but how you handle them and move on or thru them is the key. Just like now with Covid-19, we are challenged with numerous obstacles, but we continue to push thru and we all work together as a team.
Who else deserves some credit and recognition?
I have a whole tribe of people that have pushed me to be successful. However, one person that immediately comes to mind, is Keri Davis, owner of Gila Rut Salons in California. She has been my mentor since I started working with Aveda back in 2009. I remember sitting in her business class thinking to myself, “I want to be just like her and own multiple salons one day” I followed her advice on how to build a team and a culture and follow benchmarks to be a successful salon owner and leader in our industry.