We had the good fortune of connecting with Susie Diamond and we’ve shared our conversation below.

Hi Susie, putting aside the decision to work for yourself, what other decisions were critical to your success?
Realizing that my Brand was an amazing Mobile Truck that should transition to an even more amazing Brick and Mortar experience . Implementing the same concept of experience shopping into the Brick and Mortar store, we delivered a personality and an aesthetic unmatched by anyone else!

What should our readers know about your business?
Not your average Chain Store Brand, we are a BOLD, FUN, and full of Energy Brand! We invite you in with our sugary sweet Pink Aesthetic and Unicorns, but you quickly learn we are not so Sweet. Our tag line is Where Sweet Meets Street and that sums us up completely. Sweet, Fashionable Looks one one side, and some slightly naughtier looks on the other.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite places are the more Historic and Haunted parts of Arizona. Jerome is a favorite get away, and I love to escape to the Princess during the Holidays. San Tan Flats is also a great place to visit in the Fall, where you can eat outside by a bonfire with live country music. Traveling to the Haunts of Bisbee and Tombstone are also MUSTS!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My amazing husband Matt, and our supportive friend Erin for putting in the work and believing in me. Listening to my dream and making it happen. To my Dad, my best friend, who inspired me to live my best life before he died.,

Website: www.shoprollingrack.com

Instagram: shoprollingrack.com

Facebook: Rolling Rack Boutique

Yelp: Rolling Rack Boutique

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.