We had the good fortune of connecting with Tierra Owens and we’ve shared our conversation below.
Hi Tierra, what was your thought process behind starting your own business?
I first started out by selling vintage clothing and accessories but then decided to create my own clothing with vintage sewing patterns so I was different from other shops. I thought my clothing looked new and fresh but still had a vintage theme to it.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I think what sets me apart from others is the combination of Retro, Western and bohemian style I use which really originated from my love of travel and wanderlust. I think Arizona doesn’t get credited enough so I really try to show that rugged-beauty desert style. My biggest challenge is doing everything on my own when I can’t afford help. I pay for all the material and supplies, I model and photograph and so much more. Its hard to do it all especially while trying to maintain a DJ career, but it won’t get done unless I keep pushing for it. I am still learning lots of lessons but I am optimistic about finally launching my website where hopefully it will be easier for me to take orders and post new stuff that I’ve made. When people think of my brand I want them to feel like that’s the shop for women who are independent, unapologetically themselves, and a total trail blazer to the world. A woman who can feel comfortable, sexy or unique. I don’t like to focus on one particular group of a woman, I want my brand to flatter any age group and any ethnicity.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Anytime someone is coming to visit my hometown for the first time I instantly think of taking them to the desert museum! It’s an outside zoo of all desert animals and reptiles. It’s absolutely gorgeous and peaceful and very interesting to see a lot of the critters there. We are very big on Mexican food in Tucson so I would definitely hit up my favorite restaurants down fourth Avenue. Then I would definitely look up a drag show at Ibt‘s, the most popular queer bar in town. They have some of the best performers who are always making everyone in the crowd laugh, it is absolutely impossible to not have a good time at one of their drag queen shows.
Who else deserves some credit and recognition?
When first starting Desertd it was with a long time friend Danie Barton @blewyew who helped me style photo shoots and get the shop off the ground. We parted once she decided to explore fashion in New York. I’ve worked with many photographers but the ones who’ve truly helped the most are Hailey Eisenbach, Jackie Sterna, Rycardo Bia, and William Hill III. YouTube and Craftsy have been great tutorial videos websites that have helped refine my sewing skills.
Facebook: Shop Desertd
Hailey Eisenbach Jackie Sterna Rycardo Bia Rachel Crumbliss