We had the good fortune of connecting with Sydney Adams and we’ve shared our conversation below.
Hi Sydney, how did you come up with the idea for your business?
I have always loved watching my grandmother bake, especially pie. She has always enjoyed baking for others, more importantly her family. Her recipes and her methods are true family treasures. Many people can bake a pie but not everyone can make a tender, flaky crust.
As I watched her make her pies, I realized I wanted to learn to create this dessert. Everyone enjoys pie but I didn’t know anyone else who actually made their own, at least not my age. I took the opportunity in the summer of 2018 and asked her to teach me. We practiced many days and nights in our home kitchen where I learned the importance of exact measurements, baking with quality ingredients, the feel of the dough in my hands- all lessons my grandma learned from her home economics teacher. My grandma was very methodical as she bakes, and answered all of my questions and taught me attention to detail. She didn’t take any shortcuts and I don’t either
When I realized I had mastered the art of making a truly exceptional crust, I started baking for my family, friends and eager co-workers who happily served as my original taste testers! After fulfilling 30 Christmas orders at the end of the year, my dream began to take form. I took something I enjoyed doing and realized I could make money doing it.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I am proudest of continuing my grandma’s legacy. Until I became interested, there were no obvious successors in the family to carry on her pie baking tradition. She used to worry that when she was no longer here, her pie making skills would end with her. I wanted to fill the ultimate void. Pie in my family is THE traditional dessert. The question wasn’t whether we would have pie, it was which flavor!
I’ve always been a focused individual and a true perfectionist at heart. My persistence and determination for learning fueled my passion to be the best pie baker. Once the demand for my product increased, I knew I had to begin researching for a larger kitchen space where I could bake. I also began to regularly attend local farmers markets to get myself established and get my product in people’s hands.
I have been truly fortunate in the way that everything has unfolded in my journey. Like dominoes, they just seemed to fall into place for me. When Covid hit, we began offering free delivery to customers. People loved the idea of having a pie delivered right to their door and it solved the problem of personal contact.
Two lessons I have learned along the way have been patience and having a good sense of humor! I know from experience that there will always be road blocks you come across but you handle things the best way you know how until you know better. When I became a business owner at 23, I realized that starting a business takes a tremendous amount of hard work. It isn’t just about having a great product. You have to have tenacity, understand your market, and be comfortable working with the public. I turned to my father/business partner who has experience in business being both an owner and successfully mentoring others in his capacity as an empowerment coach, along with his invaluable advice. He has been with me every step of the way. My professional background truly prepared me for this venture. I have always been great with people and even have a knack for remembering most names! Customers that come in to my shoppe now have realized what it takes to own a business and being as young as I am, have wished my business so much success and encourgement to continue baking.
I am most excited about the future. Since opening up my first location, the support I have received has been overwhelming. It gives me hope for a second location soon.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First, I would take them to Blue Willow for breakfast. My grandma and I have always loved sitting on their patio and enjoying the sunshine and delicious food. Arizona is known for its wonderful hiking trails, gorgeous sunrises and sunsets. I would take them to either Sabino Canyon or 7 falls where I used to hike with my high school cross country team on weekends. There are so many beautiful sights abound in this city. For lunch, we would visit St. Mary’s Mexican Food! I love me some mini chimis. I have always loved the theatre! Whether it be Centennial Hall or The Gaslight Theatre, I would most definitely take my friend to either of those to finish off our evening.
Who else deserves some credit and recognition?
I haven’t had any successes in my life without the help, love, and support of my family but my father deserves extra kudos. He is my biggest supporter, business partner and friend. He has always known my grandmother’s pies could be sold one day, he just never knew it would eventually be his own daughter to someday have the passion. I would not be where I am today without his guidance.
The Gawnes Photography