We had the good fortune of connecting with Tabitha Myers and we’ve shared our conversation below.
Hi Tabitha, what is the most important factor behind your success?
While there are several factors I could point to for the success of my business and brand (consistent high-quality work, accessibility, innovation in my field, etc.), I believe the single most important factor to my success, and the success of any brand, is authenticity.
Now more than ever, customers want to support brands that have a story that feels genuine and honest. Furthermore, as an attorney, I am my brand. If prospective customers don’t trust me, or don’t think I am being candid with them, they won’t hire me. Authenticity is particularly important in the legal industry, which (fairly or not), is not always known for truthfulness.
For my clients, having a lawyer that they can trust, that they like, and that they know will be honest with them I think is refreshing. I can only be those things when I am being my authentic self.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
After working in the legal industry as an attorney for almost a decade, I was at a cross-road. Fed up with the traditional practice of law, I decided to create my own law firm with an updated mold that better fits today’s modern marketplace. I founded Midtown Law in 2019 with the mission to meet the personalized legal needs of small business owners—with fair, flat-rate fees.
You’ll notice that Midtown Law doesn’t carry my last name like so many other law firms do. I choose the name Midtown Law because it conveys a sense of place and belonging to a community. The responsibility of being a member of a larger community is the motivation that pushes me to provide high-quality work, and to constantly improve the client experience. Whether my clients have day-to-day needs or complex legal crises, my firm delivers transparent, cost-effective, and accessible counsel to our Arizona community and beyond.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I always love the energy that a vibrant downtown brings to a city–and downtown Phoenix is no exception. I would start with a visit to downtown Phoenix’s Roosevelt Row for shopping and dining, including a stop for a pint at the ever-popular Wilderness Brewing (some of the best beer in the state) or Greenwood Brewing (a women-owned brewery) and then onward to The Churchhill, which features some of my favorite small businesses in a unique container–literally, it’s made up of shipping containers! Stoop Kid at the Churchhill has the best burger in the Valley, and the mexican goods shop, Cosas, always has the coolest jewelry, home goods, and more. We would make sure to stop by Bunky Boutique for some more shopping at a woman-owned clothing boutique that has been keeping Phoenicians (myself included) in style since 2007.
Dinner would include cocktails and delicious Jamaican food at The Breadfruit and Rum Bar, another locally-owned gem. After dinner, we would catch a free concert at The Lost Leaf and then end the night by heading over to Grand Avenue to get dessert at the best ice cream shop I know- Novel Ice Cream, which is located in a small wooden home that used to house Japanese-Americans during World War II’s internment camp period. In addition to the unique venue, Novel’s ice cream is made by an “ice cream chef,” who sources her milk from the dairy next to her home!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
As they say, it takes a village. My success is directly a result of my “village,” which includes, first and foremost, my spouse, who believes in me without exception. My village also includes my fellow attorney colleagues who gave me excellent advice and referrals when I started my law firm, and continue to happily assist me if I have a question or referral. Finally, I can’t forget the amazing staff that support me in my business, who put out excellent work day after day, and help carry the work load.
Monica Johnson Photography (all photos)