We had the good fortune of connecting with Tara Adams and we’ve shared our conversation below.
Hi Tara, can you share the most important lesson you’ve learned over the course of your career?
My business has taught me MANY lessons. In my experience working with many clients at various stages of creating and running their business, I’ve learned that business is a metaphor for life. What I mean by that is, you need to learn certain lessons to become successful in business, just as in life. A lot of the work I do in marketing has been to help clients to understand and see their obstacles. So many clients have difficulty knowing what their company’s unique standing within their competition is. A lot of clients are afraid to be authentic and share who they are. I’ve had clients that wanted to create a business but had no time and gave no attention to the business. I think perhaps the biggest lesson I’ve learned throughout my years working in marketing with entrepreneurs, small businesses, and corporations is that you need to be willing to truly see yourself and work on yourself as you would your business. There’s nothing like running your own company to highlight areas of your life that are challenges.
Alright, so let’s move onto what keeps you busy professionally?
My work as a Content Marketer encompasses all the aspects of marketing that I really love and uses my 15+ years of experience in digital marketing to create great results for my clients. What sets me apart from others is that I truly love what I do. I only take certain clients that I align with and know I can help. I’m not just a part of my client’s team but I go all in for them. I make sure that my client knows all their options and I work collaboratively to create results while being flexible to their unique needs. My work today is the result of many clients, working with multiple agencies, and having tremendously talented and smart mentors. I don’t think there is a shortcut to where I am now because it really takes experience to develop the skillset and ability to problem solve in digital marketing. Having said that, I do know that being able to work alongside professionals who had years of experience, giving me their best advice and knowledge helped to pave the way for me. I’ve learned a lot about business and people along the way. I think the biggest lesson I personally have taken from the years of working in marketing is rarely assume anything. I use data analysis to make most decisions where marketing is concerned. Particularly when I am dialing in the messaging for a client’s content. In today’s world, it’s dangerous to think you know what someone thinks or feels. It’s one of the reasons personalization has become so important. I’ve seen just how successful it can be to a campaign and it takes data to get it just right.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Sedona would be my first stop. I love to visit Sedona. I would have to take my friend to see the Amitabha Stupa and Peace Park. It never fails to bring peace to my weary soul. Next would be the vortexes throughout the town. Slide rock is fun and visiting the Uptown shops and restaurants never disappoint. Back in Phoenix, there’s the zoo. It’s a great place to walk around and see so many different kinds of animals. If my friend visited during Christmas time, we’d HAVE to see the Zoo Lights. If the timing was right, we’d catch a Diamondbacks game, then head over to restaurants and shops that line the area outside of the stadium. The Arrogant Butcher is a favorite of mine. In Chandler, where I live, Veterans Oasis Park is a nice place to get away and see nature. My son had his Eagle Scout project there, so lots of memories! I’d get an appointment for facials and pedicures at Paraiso Skin Care Salon near downtown Chandler. And before my friend left we’d have to check out the Chandler Fashion Mall so we could see the puppies, check out the books in Barnes and Noble and grab pretzel bites for window shopping.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m a firm believer in it takes a village to create success and I’m a great example of that. My shoutout would have to start with my husband as he has always been supportive of my career. He has, on many occasions, taken over domestic and parent duties so that I could attend conferences and work on projects. I have to recognize two women who have been not only been supportive but have been role models for me and that would be Mona Moore and Wendy Putler. I appreciated so much working with smart, empowered women who found a graceful balance between motherhood and running a business. And to the many friends and colleagues that have taught me through the years, I’ve thanked them privately. I recognize that I am blessed to have the people I do in my life and I make sure to let them know it.