We had the good fortune of connecting with Tiffanie Redman and we’ve shared our conversation below.
Hi Tiffanie, can you walk us through the thought-process of starting your business?
As an Army veteran, I know how it feels to suffer from severe pain and mental health problems. I wanted to create a more natural method for those who, like myself, do not enjoy ingesting pill after pill. GoodAssCakez is meant to shine a light on someone’s dark day. To make your tastebuds dance and ease suffering.
Baking has always been a passion of mine. In 2017, I was in the Army, taking part in a field exercise in Indiana. I was lying on my bunk watching Cupcake Jemma’s YouTube video on making buttercream, and it hit me. I wanted to start baking as a profession instead of a hobby. I began ordering baking utensils, piping tips, piping bags, cake tins, and a small stand mixer to ensure that I would not have to wait on anything when I got home and could start practicing right away.
In September 2020, I finished my Army contract and finally had the freedom to bake more consistently. After almost ten years of service, I had severe joint pain throughout my body and a non-existence sleep schedule. I was diagnosed with anxiety and depression. I was prescribed pain medication, anti-depressants, and anti-anxiety medication. I thought there must be a better way of managing my ailments, as the medication would make me groggy and not present. I read an article about how cannabis helped with pain management, depression, and anxiety. Smoking cannabis was never a trend that caught my interest. That is when I started thinking about ingesting it, which led to incorporating cannabis into baked goods.
I did not know how to infuse cannabis into baked goods, nor did I see it as an art form. However, infusing cannabis has a deeper meaning than simply melting down butter or oil and adding flowers to the mix. I found a book called The Art of Weed Butter by Mennlay Golokeh Aggrey that changed my entire view of cannabis and infusing cannabis into food. The book is beautifully written, and it feels like the author is having a casual conversation with you. The author lets you into her journey and her experiences, which was relatable. The book gives you a little history of infusing foods. It talks about edible health and provides a potency chart and delicious recipes. It is pure genius and inspiring.
I was living in Washington State when the thought of starting an edible bakery came to mind. Per the Washington State Liquor and Cannabis Board, I would have to buy a dispensary to sell edibles in Washington State. I wasn’t established. I didn’t have vendors or any connections. I thought my dreams of owning an edible bakery were over before they began. However, I was determined to make my dreams a reality. When I saw Arizona passed Proposition 207, the Smart and Safe Act, in November 2020, which allowed the possession and cultivation of recreational cannabis legal, I took it as a sign. I began researching the stipulations of obtaining a license to sell edibles. After extensive research and numerous phone calls, a license to sell marijuana and products was obtainable! I started applying for employment in Arizona. When I was offered a job, I didn’t hesitate to move. Luckily, the military granted me one last move, which I utilized to transfer to Arizona. Though my household items were taken care of, I did not have much money for traveling. If you have ever lived in Washington State, you know it is relatively expensive to live there. With $800.00 to my name, I moved out of my tiny apartment, packed my KIA Soul to the roof, and got on the road. Two days later, I arrived in Arizona eager to build what is now, GoodAssCakez.
What should our readers know about your business?
We’d love to hear what sets you apart from others, what you are most proud of or excited about.? • I am proud of how far I have come. I was recently retired from the military and working for a semi-truck trailer sales company in Washington. I lived paycheck to paycheck and barely had enough money to buy groceries. I wanted better for myself and sought to do so. I packed up what little I had in my tiny apartment and moved based on hopes and dreams. Although my brand continues to grow every day, I am proud that I have gotten this far with such little help.
• I am excited to see where GoodAssCakez goes and how it impacts the world. I want to inspire people who are afraid to go for their dreams and start a business with little to no experience. Yes, it is scary. Yes, it is hard. But it is also worth it.
How did you get to where you are today business-wise. Was it easy?
• I got to where I am today by being consistent. I am obsessed with baking and building my brand. It is my first thought in the morning, and it is the last thought of the night. I am constantly looking at different piping techniques or creating new recipes. When I’m not baking, I think of what to bake or how I can get my content to stand out. My mind is forever set on growth.
If not, how did you overcome the challenges?
• Trying to start a business is grueling. Especially if you’re trying to do it on your own, how I overcome challenges is that you must keep yourself motivated and remind yourself why do you want this? By staying hungry and driven, you are sure to reach your goals. There are going to be times when all your hard work seems pointless. There will be times when you’re going to experience some pushback. I pay homage to my military background for teaching me how to overcome adversity and remain flexible. Everything you aspire to be is in your grasp. You have to be determined enough to go for it.
What are the lessons you’ve learned along the way?
• The lesson I’ve learned while trying to start a business on my own is that not everyone will clap for you—friends, family members, etc. Clap for yourself. Even small victories, clap for yourself. Instill that confidence in yourself so that when others don’t acknowledge your hard work, it doesn’t tear you down because you know that you’re astounding.
What do you want the world to know about you or your brand and story?
• GoodAssCakez isn’t solely based on getting consumers high. I want consumers to know that I am creating a peaceful environment where everyone (who is of age, of course) is welcomed. Not only do I want to delight consumers with cannabis-infused baked goods, but as an African American woman, I want to give back to the African American community. I want to advertise local black artists, have spoken word on weekends, and have local artists perform.
• I had very little help when trying to establish GoodAssCakez. Zero investors, zero vendors, and zero loans. I had to build GoodAssCakez from the ground up, and it is still in the making. So, as someone constantly grinding to develop and create something remarkable, I understand how difficult it is to get your content noticed. I want to be in a position to help fellow creators get their work out into the world. I believe that small businesses have the opportunity to leave a profound impact on their communities.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am fairly new to Arizona. I’ve only lived here for a little over eight months. However, I have been to a few places I would love to share with my friends.
– Spa Solai – 6th
– African Art Village
– Art mixer Tucson
– Parker Canyon Lake
– Sushi Garden
– Surly Wench Pub
– Good Oak Bar
-HUB Restaurant & Ice Creamery
– St. Hubert’s Hatchet House
– Nur Import Market
– La Saundia Tucson Pottery
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The Art of Weed Butter by Mennlay Golokeh Aggrey inspired me to become an edible enthusiast. The author’s story and journey to becoming who she is today paved the way for who I am now. Mennlay Golokeh Aggrey deserves all the flowers. I would also like to thank my very best friend, Michelle Johnson, for all of her help and support. And lastly, thank you, KJ Paris, for the continuous push and love.
Other: TikTok : @goodasscakez