We had the good fortune of connecting with Tina Triasih and we’ve shared our conversation below.

Hi Tina, can you walk us through the thought-process of starting your business?
Starting a bulk store business, for me, is like a spring that finds a way to flow. Since childhood I was interested in food, plants, and nature, but in the end, I ended up studying in an education and technology field that didn’t fully accommodate my interests. I am an avid reader, particularly, books on the topic of the plants, nature, food, or health. In fact, I still remember some books about fruits and vegetables that I read when I was in kindergarten.

Learning about the food nutrient makes me ecstatic and makes me realize that God is beneficent and merciful. It’s amazing, how soil can grow various plants for the sake of human. Unfortunately, over the past few decades people’s eating habit have been changed significantly, and it bothers me. Now we are so used to instant food which lost majority of its nutrition. Worse, it contains carcinogens such as artificial sweeteners, artificial coloring, preservatives, free radicals and packaged in not ecofriendly wrapping which eventually damages our health and environment. We saw growing number of obesity, diabetic and cancer patient everywhere. Regarding the environment, overuse of plastic-based materials is extremely cause uncontrolled waste which leads to climate change.

So, I saw a great opportunity for a bulk store business that provides healthy and ecofriendly products to grow in the future. With that in mind, back in 2020 I started my own store called Nutrial Inside.
  
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

Innovation, consistency, and collaboration are the strengths of Nutrial Inside that make Nutrial Inside different from other bulk stores. We keep on innovation at Nutrial Inside, both for products and services. We expand the product variant and packaging as well as we improve the delivery services system frequently. The second strength is consistency. Although Nutrial Inside continues to innovate, there are things that must be remained consistent to maintain the identity of Nutrial Inside. For example, the quality of the product and the packaging. We use decomposed materials such as bamboo as our packaging. Also, we make use of reusable materials like cotton pouch, glass jar and rattan goodie bag.

Finally, our networking is the last one that set us apart from others. We have been collaborating with diverse stakeholders such as local artisans, farmers, local business, zero-waste communities, as well as book authors. The forms of collaboration that we have been doing so far are product sales, making waste management campaign videos and holding events such as webinars and course classes. One of our collaborators is “Sekolah Alam Beniso”. We sell house cleaning products which are produced by the children and teachers at the school. In addition, we were media partner of the 4th Indonesia Circular Economy Forum organized by the Greeneration Indonesia Foundation.

Our company could be considered very young, but it has been through a tough journey. Nutrial Inside was started during a pandemic crisis when the economy is uncertain. We must adapt to the circumstances to survive in the midst of an unstable economic condition. In addition, the other biggest challenge is people’s mindset, which tends to be consumptive in buying non-essential needs. For example, people will prefer to buy junk food than buying organic foods.

  
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Yogyakarta is the second most visited tourism region in Indonesia. There are numerous interesting and attractive places to visit to feed your itch for nature and culture diversity. It offers wide range of culinary delicacy. Day 1: Merapi Lava Tour and Dinner at Jejamuran Resto which provides mushroom-based delicacies.
Day 2: Ullen Sentalu, here we can see many historical and cultural heritage of Java. We can also visit the Merapi Museum, in this museum we will see a 3-dimensional replica of Mount Merapi which is equipped with smoke and its roar.
Day 3: Nglangon Hill, Stonehenge Jogja, and Tlogo Muncar Waterfall and lunch at Kopi Klothok which is famous for its traditional dishes, namely black coffee, fried bananas, and sayur lodeh.
Day 4 – 5: City tour (Yogyakarta) by visiting the Yogyakarta Palace, Vredeburg Fortress, Taman Sari, and Malioboro Street.
Day 6 – 7: Gunung Kidul Regency. There are a number of white sand beaches, such as Sadranan Beach, Baron Beach, and Kukup Beach.
  
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I owe my success to my parents, my mother, with her endless and unwavering support. Also, my father, who teaches me acceptance and forgiveness.

Instagram: @nutrialinside

Facebook: Nutrial Inside

Anchor: Nutrialinside

Image Credits
Okky Widiantama

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