We had the good fortune of connecting with Troy Scoma and we’ve shared our conversation below.
Hi Troy, is there something that you feel is most responsible for your success?
KISS – keep it simple & straight forward. My parents had retail stores, my brother (ex-partner) has retail stores and they both had & wanted multiple locations. This is something I didn’t want and made a conscious choice to stick to my plan. There were a couple times I entertained the thought but glad I’ve stuck to one location. My ultimate goal in this choice was to focus on our service and brand. I felt multiple locations would not only take away from that but also invite problems. I truly felt I could grow my business into something special while still doing what I love. Had I opened more locations, I don’t know that I would still have the joy of what I do today. Fast forward 30 years later and its so satisfying to see my plan not only come to fruition but be the only independent ASU store left in Tempe.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I own an ASU Fan Store that was started nearly 30 years ago. We are the last independently owned and Alumni operated store in the Valley of the Sun. It didn’t come without its challenges and you face those every year. You focus on what you can control and adapt. If you don’t adapt then you become stagnant which is tough for most cause people generally don’t like change. We are trying to constantly evolve and get better every year. One of the things we are most proud of is setting ourselves apart from big corporation run competitors. We don’t have a big corporate chain we have to follow so we can easily and quickly add products our guests are asking for. We can make changes or add products in a short amount of time and be the first to meet our guests needs.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Couple places in Tempe are a must. An easy hike up A mountain to get a great view of the Valley. If its not too hot out then a short walk by Tempe Town Lake and/or Papago Park. Lunch at an iconic burger joint called The Chuckbox that’s been open since the 70’s. Four Peaks Brewery is one of Tempe’s first breweries and food that never disappoints. ASU seems to change every year with all the construction that’s happening so a drive around campus is a must. If the visit is in March then one of my FAVORITE things to do is go to a Spring Training game especially if it involved the Chicago Cubs. There are so many great sports teams in the Valley along with ASU baseball, basketball or football. The rest of the week would be visiting the endless choices of great bars & restaurants in some of my favorite areas of Old Town Scottsdale, Arcadia and Downtown Phoenix.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My brother and my parents – without them I would not be in retail today.
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