We had the good fortune of connecting with UI Obiouba and we’ve shared our conversation below.
Hi UI Obiouba, how has your background shaped the person you are today?
Obiouba U. Isaac is my name, I hale from Eket, L.G.A in Akwa Ibom State to be precise ( The Land of Promise) all in Nigeria.
First and foremost Parenting and once background encapsulates a lot of moral factors which affect an individual’s way of life, understanding to certain things within the environment he/she dwells in, How the response to certain changes and adaptation, how they perceive other people’s opinion, also to what extent they value and respect other people’s religion, culture, tradition and norms.
As a young boy growing up back then with a promising future with the standard which our parents led down for us to follow was quite more of a yard stick which we had to checkmate our daily activities weather it aliens to the morals or not.
Am from a Royal linage with a Christian background and both parents in the same religion, In respect to this, I and my siblings were trained to be an example to others, irrespective of age, race, sex and gender.
The Moral discipline instilled in me, also the manna in which i ought to relate with other people in my environs without any form of discrimination, with respect to their culture, values, religion, tradition and norms were to be hailed with high esteem.
Self discipline has also played a vital role in my life, and integrity was a core value I must maintain if I would go far in life, I was also taught by my parents on how to be courageous in what ever i wanted to do in life. With all this characteristics mention above, crime and unlawful activities was a non negotiable factor for me.
While growing up I could recap my dad’s most used phrases; Go to school get good grades and when you graduate you’ll get a good job, but this has always been the norm for most nigerian homes.
As we all see today reverse is the case, without a good parenting and upbringing peer groups will definitely play it role smartly in the life of such an individual without a strong moral background.
When I was away from home during my university days it was those moral upbringing which I use as a mirror inorder to stay alined each time I deviated.
My background and moral upbringing has been so much of a blessing to me as it has placed me before men and women of high integrity, reputable characters, leaders of organizations, company executives and other top personalities in any where I fine myself.
My background has aslo help me perform excellently in various organization which have worked.
The reward of moral upbringing can never be over esteemated neither undervalued.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Am a digital entrepreneur and a fashion Monger as well.
First of all the fashion aspect of business…
My passion for fashion wax more strong when I discovered the unique and unquantified beauty in the nigerian culture.
when it come to fabric and it accessories, Nigerian is blessed with vast dimension of cultural attires.
It’s cultural attires is a symbol of pride and dignity signifying each tribes cultural values.
How I get to where I am today is a much lenthy story for another day but in summary it much of dedicated effort to what adds inspiration to my clients outfits.
It wasn’t an easy task anyway but, with daily inspirations coupled with creative insights on dynamic designs, I must commend it worth the time and energy to move the brand forward.
I’ll like you to understand that Fashion varies from tribe to tribe, fashion is also a broad niche, which requires specification on which aspect to feature, as for me I fit into the native fashion which uses ankara, asoebi and other african fabric for my designs, With the understanding of the cultural context and the symbolic meaning of each fabric is what set my brand apart.
As a Digital entrepreneur I own a digital Agency (Swift Plus Services) which major digital activities includes but not limited to
🟣 Graphic & Logo design
🟣 Content writing & Creation
🟣 Social media marketing
🟣 Social Media page Management
🟣 Brand Awareness
According to report after the covid 19 pandemic it has been documented that there is a 45% raise in new online business and start ups creating a new wave of job opportunities for the digital expert to thrive and remain in business.
Am most excited in helping new business owners, entrepreneurs and start ups set their foots on a firm foundation with a strong online presence for their business and brands.
Getting to were I am today in business had required a lot of intensive study and research for new trends and concepts of doing business online.
Well like the popular saying is “noting go comes easy” so it wasn’t and easy task getting this far, but to be the Glory we’re moving ahead and no stopping by .
The major challenges I had at the early stage of starting the agency was getting clients, why client are very careful before spending their hard earned money, so it took me a lot more time to convince them on how my brand could be of assistance to get the much need result for brands and business to grow and make more profits.
To everyone who never knew the power of this social platform called linkedin should try and maximize it uniqueness, it’s a platform for business professionals,
I got my first web development job from linkedin a few months after I lunched the agency, from then different jobs and contact kept coming.
Received Brand ambassador award in 2020 from De Genius Inc.
Have also learnt that consitency, knowledge, continuous learning, branding, coupled with new digital concepts keeps me ahead of my competitors.
I want the world to know that our brand ( Swift Plus Services) is rooted with a nerd of expertise in various services offered and is big enough to accommodate all my clients business needs….
I am the……..✍️
🗣️ Voice Of The Brand ✊
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The interesting place I would love to take my friend to is the whispering pine resort to hang out, it’s an embodiment of nature itself with lots of adventures, sight seeing, parks, games, and intercontinental dishes.
Also take a walk to the Beach side
In the aspect of sport volley ball is my favorite.
Who else deserves some credit and recognition?
To God almighty the one who has given me power and grace to accomplish all this so far, My parents, Chief/Dr & Mrs Isaac Daniel Obiouba, Clement Obiouba, Igwe Emmanuel, Esther Abakporo, and Cletus Sweetdestiny