We had the good fortune of connecting with Vivian Valenty and we’ve shared our conversation below.
Hi Vivian, what do you attribute your success to?
The most important factor behind the success of my brand Dazzle Dry is its uniqueness in the nail industry filled with brands vying for a fraction of the $1 billion US market with products that are essentially the same. Dazzle Dry is in a class of its own in this crowded market. Dazzle Dry uses a new set of materials different from other brands. Every batch is produced from scratch which enable us to make sure that the product ingredients are clean, non-toxic and not animal-derived. Our well-equipped analytical laboratory allows us to test every drum of raw materials before they are released for use in production. Women are validating the claims on the five minute dry time, longevity of wear (7 to 14 days) and easy removal using regular polish remover without damage to nails. In fact, our customers report that their nails have grown healthier and stronger by switching exclusively to Dazzle Dry and will never go back to gels or dip systems.
What should our readers know about your business?
I create products that solve problems. In 1993 I incorporated VB Cosmetics as an AZ corporation to manufacture and sell my inventions serving the beauty industry. Presently we are excited about Dazzle Dry, a four-step nail polish system that air dries in five minutes with longevity of wear that rivals gels and removes like a traditional polish. The fact that Dazzle Dry is clean, science-based, functional and proprietary has brought us awards and accolades. Getting to where we are today business-wise was not straightforward or easy. It required hard work, self-sacrifice and perseverance. I thank my late mother for her teachings on how to stretch a dollar and live within my means, a discipline that allowed me to have cash reserved because not every initiative pans out and a rainy day fund comes in handy. Along the way I learned how to hire capable people with the skills that I don’t have and accept each setback as an educational experience to do better next time. Any person who is planning on starting a business needs to be of stout heart as owning and running a business is not for the fainthearted.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1 Dinner at home (Chicken Adobo, Pancit, Pinacbet and rice. For dessert we will have a mixed fruit salad with Nata de Coco and heavy cream.) We’ll spend the rest of the evening well into the night reminiscing about the old times. Day 2 A quick breakfast of Egg Fried Rice and fresh tomatoes. I will show off our company by giving her a tour of our Chandler facility. Lunch will be at the Musical Instrument Museum (MIM) and tour. I will take her to an Italian restaurant for dinner at Victorino’s in Tempe. Day 3 Breakfast consisting of my custardy French Toast with strawberries, blueberries, maple syrup and whipped cream served with coffee. We’ll go to the Odysea Aquarium and the Butterfly Museum and a light lunch at one of the restaurants there. Dinner at home with Pork Sinigang and rice. Fruit and ice cream for dessert. Day 4 Breakfast of egg omelet with onions and Shitake mushrooms. Tour of downtown Chandler and lunch at Santan Brewery. Dinner at home ( Steaks, Roasted potatoes and Steamed French Green Beans. Fruit for dessert.) Day 5 Breakfast of gluten-free pancakes, berries, whipped cream, maple syrup and sausages. I will take her to the Heard Museum with light lunch at their cafeteria. Dinner at home (Poached Salmon seasoned with dill, lemon and butter, Roasted Brussels Sprouts, Fruit and ice cream for dessert). Day 6 Breakfast of scrambled eggs and toast. We will go for a day at Aji Spa (Wild Horse Pass in Chandler) and have dinner at their 5 star rated restaurant Kai. Day 7 Egg Fried Rice for breakfast. Time to say goodbye.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I wouldn’t be where I am today without the love and support of Steven Valenty, my husband of 51 years! I am also grateful for the expert consultants from AZ-MEP who are helping us navigate the ever growing complexity of the challenges in human resources, finance and supply chain that we face as a rapidly growing small business. My appreciation also goes to our branding agency Moses, Inc. for growing our e-commerce sales which helped us thrive through the covid pandemic.
Linkedin: Vivian Valenty, Ph.D.
Youtube: Dazzle Dry
Other: Pinterest: @dazzledry Instagram: @nailpolishdoc Twitter: @beautymadeeasy Facebook: Vivian B. Valenty