We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Selah & Annie | Founders of Sonoran Picnics

At Sonoran Picnics, we value connection. The foundation of our brand centers on helping others connect with loved ones, as well as the environment (or home), which we believe happens best around a table. Aside from our picnic venture, we both have careers in relational fields and find so much joy from bringing people together. Our focus on the details frees up our guests to enjoy intentional time together in a beautiful space, without the hassle that comes with preparing food, setting up, and cleaning. We consider everything from food pairings on our handcrafted charcuterie boards to colorful themes that highlight the special occasions our guests are celebrating. Read more>>

Elyza Jyels

A value/principle I have always held close to me, Is communication. Communication is so important to me. From my work space, relationships and overall any interactions I make in life. It’s important to me that everyone is heard because no ones feelings or thoughts should ever feel unvalued. I’m a big communicator, i love expressing my emotions and thoughts. And honestly i’ve learned a lot by listening to others when communicating with me. Read more>>

Forest Melton | Hugger. Researcher. Coach.

The most important principle to me is presence. From a person who is constantly overanalyzing their every action and potential action as well as comparing myself to all of the most successful humans that have ever existed, I frequently find myself mentally anxious. In these moments, I am driven by fear of failure and fear of judgement. Once I can get present, I feel as though I am making the most authentic and centered decisions that I can. I feel I am being true to myself instead of acting out of fear. For these reason and more, I value the ability to be present higher than any other principle. When I am present, all of the worries of past mistakes and anxieties of future mistakes have less power. Even decisions that don’t turn out the way I have envisioned hurt less when I am making them from that centered place. When I am connecting with present people, I feel they are more connected. I feel that they hear me and get me. Time with them in this space is worth more than gold. This is where life is meant to be lived. Read more>>