Meet Adam Goldfine

We had the good fortune of connecting with Adam Goldfine and we’ve shared our conversation below.

Hi Adam, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
We specialize in creating virtual and hybrid services that closely replicate the in-person, on-site meeting experiences typically held in ballrooms, auditoriums, and theaters.

During the pandemic, the way people connect underwent a dramatic transformation. Communication became more critical than ever, but restrictions, quarantines, and even school closures made it challenging for most businesses to stay connected.

In response, we began collaborating with our partners, vendors, and customers, exploring ways to maintain momentum and energy despite the world shutting down. It quickly became clear that with our existing expertise, plus a bit of innovation, we could offer new solutions to keep businesses moving forward, even in the face of unprecedented challenges.

As word got out, demand grew exponentially. Originally operating as a traditional audio and video production company, we evolved out of pandemic-era necessity and opportunity to meet this new demand, all the while innovating to find easier and more effective ways to connect.

As the pandemic receded and the world reopened, many companies realized that by continuing to hold virtual and hybrid meetings, they could meet all of their needs while enjoying significant cost savings, greater convenience, and no compromise in quality.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What we do matters deeply to our clients. We represent their image, brand, and reputation, so it’s crucial that our work is both accurate and of the highest quality. It all begins with understanding who our clients are and what they stand for. Each client is unique, and it’s essential that we capture and convey the distinct personality, brand, and qualities that define them.

In addition, we focus our attention on how what we produce will connect and impact the intended audience. Ultimately, that is how the game is won. If the message doesn’t resonate, if it doesn’t produce the desired effect, then there is no point. The ability to reliably produce these outcomes comes from years of study, practice, and a relentless commitment to perfecting our craft.

We also strive for excellence in every aspect of our relationship with clients—not just in the quality of our work, but in every interaction, from contracts to creative collaboration to problem-solving. Our goal is to ensure that working with us is a positive experience, leaving clients confident and delighted with their choice to partner with us.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In 2016 Phoenix was named the best city for pizza in the United States. That claim has gotten under the skin of more than a few of my east coast friends and I’ve done nothing to ease that pain. First stop would be Pizzeria Bianco where I would order the Wiseguy so I could rub in the fact that Phoenix does in fact have the best pizza in the US. Next would be the Musical Instrument Museum where we would spend the day exploring music and instruments from around the world. Then we would take in a concert in the MIM auditorium followed by a trip back downtown to Richardson’s for exquisite New Mexican cuisine. We would spend a day taking in the unique sites and experiences of Sedona, and perhaps a bit of hiking in Oak Creek Canyon. No trip to Arizona would be complete without a trip to one of the seven natural wonders of the world, the Grand Canyon.

Who else deserves some credit and recognition?
Faster Horses Virtual Media is the division of DNA Cinema Services that handles virtual and hybrid meetings. Without the intelligence, commitment, and dedication of my business partner, Teri Sarmiento, none of this would be possible. She brings a level of intentionality, thoughtfulness, and perspective that elevates our value proposition to what it is today.

Website: https://www.dnacinema.com/

Instagram: https://www.instagram.com/dna_cinema/

Linkedin: https://www.linkedin.com/in/adamgoldfine/

Twitter: https://x.com/AGoldfine

Facebook: https://www.facebook.com/DNACinemaAZ 

Image Credits
Adam Goldfine Teri Sarmiento