We had the good fortune of connecting with Elizabeth Moreno and we’ve shared our conversation below.

Hi Elizabeth, what was your thought process behind starting your own business?
Where can I start? I’ve always wanted to start my own business since I finished beauty school but did I think it would be happening at this moment? No, but I’m grateful that it is and in the fashion it did because if it wasn’t for that I’m not sure if I would have taken that step. I knew when I wanted to own my suite that I wanted to specialize in something and that was eyebrows! From waxing to tinting to lamination and other things is where I find my nitch but it didn’t stop me from still doing facials because it’s where I started and I still love it just not as my focus. Yes, it has been scary going on my own, and wasn’t sure if I had done the right thing but so far I’m happy I did because it also has been very exciting and I can’t wait to see where my career takes me.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My main art of work is eyebrows. I have always had a thing for waxing them, shaping, and tinting them since I was in school. Even though the first 4 years of my career mainly revolved around skin but they always offered waxing services but they were never my main focus while working there unfortunately and neither did the job I was at after that I was at for almost 3 years and knew I needed to change my career path to be where I wanted and that was brows. There are quite a bit of people in my field that do specialize in brows but I like to think we all bring something different to the table. Myself, I have always had a tendency to learn things and make them my own by tweaking things or trying something else that works for me and in turn becomes my method of doing things. Getting to where I am professionally I had to work at another corporate job for almost a year where I feel like it was always more quantity than quality and when I had the decision to leave I did which I think needed to be the catalyst for me to start my own and be where I am today. It definitely wasn’t easy, especially financially and emotionally but I just have to trust it is all worth it in the long run. I’ve learned to be genuine like I always have but being stern is something I had to learn to be together since now that it’s all me, I’m not under the umbrella of a big company. I want people to know that even when you don’t feel like you can do something just keep pushing yourself to try anyway because if you don’t you’ll never know if it was meant to be or not and I think now especially as I’ve gotten older it’s important to put yourself out there and get out of your comfort zone because, in all honesty, it’s like a breath of fresh air and some of the happiest I’ve ever been. As for the rest of the world always know that my business is a safe space and welcomes all types of people and that’s who I have always been and I think that’s important to represent in a brand and be yourself.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh my goodness it’s so hard to pick, mainly since I’m home most of my time off but since we are foodies definitely to some yummy places like El Charrito Mexican restaurant near downtown Glendale, it’s so good! Definitely introduce them to pupusas which is a Salvadorean dish but at the moment I can’t remember the name of the place. I love some beef birria tacos, especially from Taco Taco, they’re a food truck with different locations, so good, especially the burritos. I’d probably go to the mall, the movies, and definitely up north because who doesn’t like to get away from the hot phoenix weather? If you haven’t been to Bearizona I highly recommended it, especially with kids, it is so cool to check out the animals so close and personal. I’m more of a relaxed person so if I’m hanging with my sisters or family it’s usually the most fun for me aside from Disneyland!

Who else deserves some credit and recognition?
My family has always been big supporters but the biggest ones that really helped me and were very supportive are my Husband Miguel and my sister Marissa. If it wasn’t for my sister I wouldn’t have gone to school for aesthetics and gotten my license and my husband who not only helped me do all the heavy lifting in my studio but has been very encouraging and having faith in me (also did my pictures haha). I love to say I don’t deserve him but I’m glad I do have him in my life and my sister because they really are my best friends.

Website: urbanarchaz.square.site

Instagram: @urbanarchaz

Facebook: Urban Arch AZ

Other: my business email urbanarchaz@gmail.com phone- 623-755-5897

Image Credits
Miguel Moreno

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