We had the good fortune of connecting with Granulated.co By: Jade Cave and we’ve shared our conversation below.
Hi Granulated.co, have there been any changes in how you think about work-life balance?
In starting my clothing line while also having a nine to five balance is key. With developing my line over these past few years it really feels like one now and I think that just came with time and consistency. I have a normal glide with fitting both into my day the repetition has me see it as one full entity to be successful rather than having to start and stop my day with goals. In viewing it that way it also lets me organize other priorities in my life like working out and having a social life etc. instead of thinking I have to fit those priorities in everyday I fit them in a few times a week. This allows me less stress and more creativity to keep pushing my business forward.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My Line Granulated.co was created in 2016: Granulated came from staring at a bag of sugar late night in-between drawing some designs and baking some goods. I strongly have a cafe – bakery influence that carry’s through Granulated along side trying to find peace and making a rough grainy past or idea sweet at the surface through the healing process. Not to box Granulated in the items produced also take influence from other things that inspire me from NY, food culture, and the youth as it twist and turns with the world. Designing and cooking started for me at an early age I would be infatuated with combining colors and patterns while also cooking with my grandmother and aunts learning the recipes and having a tasteful good time in the kitchen dancing-yelling those two things really shaped my interests and what I indulge in creating. This all happened in New York where I also then went to school for design which led me to having pieces in various boutiques which still thrills and excites me the most. The process to get here was a bunch of trial and error and being ok with people telling me no or production and design not working out the way I thought, there are still kinks that I am trying to work out but sometimes that is the best part in that another idea can pop in your head that could be something great. I’ve learned that everything boils down to just the design you are creating not all the noise and doubts if you believe in it and you give it the proper attention and quality the success and happiness will rise. From then and now one of my goals is to expand enough that I am able to reach production that is eco-friendly to help cut down the pollution of our earth and longevity for generations. Ultimately I want Granulated to leave you with a sweet taste in your mouth.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are of course times in relying on yourself in creating a business that your thoughts take over and maybe you don’t have the drive or self encouragement to keep going some days but in these experienced moments I am very fortunate to have a few friends and family members that understand the vision and some do not but they all do keep the positive energy and even the little recognized progress from others goes a long way, sometimes you can be so zoned in you aren’t looking on the outside to see the actual movement you’ve been making and the mentioned progress can help boost your next creative move. When I need to trigger my own self motivation I read Get out of your own way by Russ and The Compound Effect by Darren Hardy. Just being such a fan of streetwear and design whether it be art or clothes getting to see other creatives work can be really inspiring to me and gives me the excitement to push the envelope.