Thinking through whether to start a business – whether to take the risk, whether to go out on your own – isn’t easy.  So we asked some entrepreneurs we admire to tell us about how they thought through the process of starting a business.

Shranda Colón | Reiki & Breathwork Practioner, Women’s Circle Facilitator

Honestly, I didn’t have one. I just didn’t want to work for someone else forever. I saw the struggles my parents went through and obviously didn’t want that for myself. I’ve been a single mom for most of my boy’s life and wanted more flexibility with my schedule to do things with them. But I didn’t have the tools or know a better path. So now in my early 40’s I am starting to figure it out and I truly believe timing is everything. Read more>>

Amber Hughes | Environmental Scientist/Botanist and now Natural Product maker!

I started Vero Sapone Natural Products because I was having a hard time finding products that my hair and skin really liked. I have a scalp condition called Seborrhea, which is an excessive discharge of sebum from the sebaceous glands on my scalp. I had a terrible time finding anything that would work and after going to dermatologists, hair salons, and trying every shampoo on the market, including tar shampoo, I decided to make my own. I figured it couldn’t be worse than what was already happening to my head, back of my neck and the skin around my hairline on my face. Read more>>

Helen Lee | Yoga Instructor

We were in the middle of a pandemic and everything in the world seemed unknown. Anxiety was at an all-time high and being locked at home was hard to process! I went from practicing yoga at a studio 4-5 days a week to being home alone most of the day. I knew I would go crazy if I was unable to connect with people and continue practicing yoga. I created this business to make yoga accessible (physically and financially) for everyone! Read more>>

Lindsey Marble | Owner Of La Boutique

Since I was a little girl my mom always had me dressed up and everyone would always tell my mom how cute she dressed me! My mom always showed me new ideas with fashion and we are always shopping! So safe to say, it’s always been a part of me since I was little. In my future I know I have always wanted to do something with fashion or social media. At one point I wanted to be a fashion designer, of course that is a lot of work and it takes a lot of creativity as well. When it comes to fashion I love to be simplistic but still put together. Read more>>

Laura Ortner | Owner, The Coop CrossFit

We saw a need in the market. Crossfit is all about community, and I think that is something everyone was craving after being cooped up during the pandemic. We had a handful of friends looking for a new gym and thought the timing was ideal. We had always loved the idea of starting our own gym and building it around people who wanted to get fit and have fun doing it. Knowing that we could create this community of people and watch it grow was very exciting. Read more>>

Madi + Lo | Co-Founders of Party Girl Bible

We didn’t think of it as a “business” at first. We created this concept through our passion for equality within the nightlife industry. As women who are based in LA and regularly go out, we quickly started to see the difference in respect that men and women were given within the social scene. Men are admired and looked up to while women are degraded and pitted against each other. On the other hand, as we became the staple ‘girls who go out every weekend’, we started to get other girls asking us questions about how the nightlife scene works (IE. What’s a promoter?, What do I wear clubbing?, How do I make party connects?, ETC.) We soon started to realize that women don’t really have much to look up to when they need advice for partying. Read more>>

Leslie Carbajal | Real Estate Advisor

I’ve basically always wanted to do it. I think most people are hesitant because the fear of the unknown-I was no exception to that for many years. I’m a proud girl mom and everything I do is in hopes to show my girls that they are capable of anything they set their minds too. You’re never too old or too late to start anything that your heart desires. I strive to show them everyday that nothing worth having in life is easy, but it will always be worth it. It is very important for me to show them that you absolutely have to work hard to get what you want. Read more>>

Sierra Graves | President, Dance FX Studios

When it comes to owning a business my thought process has always been fueled by the passion I have for the work that I do. I have never been someone that just clocks in and clocks out. I have more so been someone who takes pride in my everyday effort. By being a business owner I am allowed to create something truly beautiful that is directly represented by the time that I put in. To me it is building something bigger than myself and also allows me to create opportunities for others to flourish, which is the biggest victory in my opinion. Read more>>

Jonathan Nilsen | Guitar Teacher

It was really a matter of necessity! At 22 years old, I found myself as a single Dad trying to make a living working for companies that simply weren’t paying me enough to be able to provide for my daughter. The pay was too low and the hours were not flexible enough to really make anything work. I also had a skillset (teaching guitar) that I knew people wanted to learn. So I decided it was best to cut the middle man and figure it out on my own instead. Read more>>