We had the good fortune of connecting with Adrienne W. Andrews and we’ve shared our conversation below.
Hi Adrienne, we’d love to hear more about how you thought about starting your own business?
The business was created in 1986 after I went to a co-workers wedding and before it started, the bride fainted and fortunately, she revived after she was attended by a medical profession. She was stressed and just tried to do too much, after a hour she decided she wanted to continue with the ceremony. The rest of the day was beautiful and her reception was perfect end to the day.
At the end of that event, I knew it had to be a better way for a Bride to prepare for that very long awaited wedding day. That started Weddings to Infinity by Des Dames, later becoming Weddings to Infinity.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Adrienne Andrews, owner and principle consultant, has the “vision to think outside the box”. Adrienne has been a guest on The Deborah Duncan Show to discuss tips for a perfect wedding. She and her staff work closely with each couple to implement their dreams of a perfect day and to create unforgettable moments with their creative ideas.
The greatest joy for Weddings to Infinity and Staff is for “clients to end an event with a smile” and for the guest to voice.. “what a great time was had by all”
Your dreams are our pleasure to create and we look forward to serving you..
Above is the general information about the company..
Now to answer your questions:
No, it was not easy break into the wedding business, especially in 1985-86 a wedding planner was only afforded by the more fortunate, usually in most communities, weddings would be handled by the church lady, she would give you directions on what to do during rehearsal and that would be it, until the next day at the wedding to make sure you make it down that aisle.
How did we set ourselves apart from other planner, my goal was not to have a wedding a week, but to be a very through planner: we offered Wedding Day Director, Wedding Coordinator and Wedding Consultant. The differences were simple, the only one that was obvious was Day Director, we planned for rehearsal and ceremony only. Wedding Coordinator we could use your vendors needed for the wedding or we could supply of vendors for your special day. Consultant was full service, you came to us without an idea or staff for your wedding day. We would budget, supply the staff and perform any details you would require from Bridal showers to planning your bachelorette party . Should you hire us for this service, we would then have a brunch for you to sign your contracts at one visit, vendors would bring in anything from the linen for your guest tables and set it up to tasting the cake that you decided on for your wedding cake. We also had the musicians and soloist if we were providing that service to perform live for the bride and family attending the brunch. The purpose was to eliminate you running all over town to sign contracts, it was done at the brunch. The Bride, Mother and I would visit the preliminary vendors and only give a deposit, but would ask for them to attend the brunch with either a sketch of their proposed idea or we have setup a guest table with complete details for that day. The Bride, Mother and sometimes the Groom would walk away from the brunch with a better understanding of their day and know we were all on the same page and ready for the big day.
I’ve added a picture of my couple that we brought to the brunch the limousine they would be using for their wedding, they had a chance to take it for a spin. Also, included are other pictures from the business.
This year we are celebrating 35 years of being in the business, I decided to celebrate my former clients wedding anniversary with a surprise gift and card celebrating their anniversary.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When my friends come in to Arizona, we plan for a day or 2 to Sedona, Arizona the beauty is breathtaking.
We would eat at Sound Bites Grill, then onto the Art of Wine to visit an off-site winery.
Visit wineries in the general area.. I have visited Javelina Leap Winery and Oak Creek Vineyard & WInery.
That would be a day in Sedona. Next day drive up to see the Grand Canyon and then return back to Phoenix – Tour Wrigley Mansion ( fame Wrigley Gum Fortune) and have dinner and drinks on the patio.
That it for a great couple of days in Phoenix, AZ.
Who else deserves some credit and recognition?
Most definitely, there was someone to encourage me in my endeavors, I am saddened that I cannot remember my first client family friend that showed us how to hand pleat table linen and worked with us on that wedding, she also encouraged us to keep moving forward with our endeavors. We worked hard on that first event with success and from there we would work on future clients. It did take more than 2 years before the next client and the original team finally dwindle to 1. As with anything, all things come in time and even though we had separated as a team, I still made sure I could use the original members (Brenda Miller was our baker, wonderful cakes and she started with great success Classy Cakes Creation, our other part of the trio was our graphic designer Desiree Dedeaux would design special invitation for clients or other graphic needed for the wedding like ceremony programs.
My other encouragement came from friends and family, I had a different plan of how to present the business and how to price my service, slowly I understood that, I was not that planner that wanted to do a wedding every week, but I wanted to be their for the clients from the beginning for every detail until they said farewell at the reception. It would be a task that I enjoyed every detail of creating for my clients.
The best for me is to realize that after more than 20 years.. my blessing is that I still have contact with my former clients, I smile when I see that their kids are now graduating from college and starting their families.
That to me is what I called success.
Hargrave Photography Emily Barnes Photography