We had the good fortune of connecting with Afi Maita and we’ve shared our conversation below.
Hi Afi, is there something that you feel is most responsible for your success?
The success of my brand is mainly due to my transparency, being open about who I am as a person, a lovely jubbly bubbly Image Consultant from London living in Scottsdale, AZ for almost a decade with a passion for fashion who happens to be living with the auto immune condition of Type 1 Diabetes. When you invite people into your life celebrating the good & being unafraid to share the bad & they relate, there’s a support you receive that is both humbling & beautiful. In addition my consistency of checking in with my supporters, creating one-of-a-kind looks in style videos based on seasonal trends, showing how to dress for numerous occasions has also aided the success of my brand.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m a Stylist, Contemporary Brand Ambassador & Style & Lifestyle Blogger located in Phoenix, Arizona & what sets me apart from everyone else is I was born in West Africa, raised in London & moved to Arizona for love & have almost a decade of professional experience as an Image Consultant. Being a Type 1 Diabetic drives my passion to succeed & drives me to help you become the best version of yourself. I curate a collection of styles for you during our style appointments making sure you leave feeling empowered & excited. I’m most proud of bringing awareness to my condition, inspiring others to live beyond their hereditary diseases having worked with organizations like JDRF to help raise money to find a cure for Type 1 Diabetes. I’m excited to be working with fitness & Diabetic brands now & in the future that educate & encourage others like me to do the same. Getting to where I am today is a result of collaboration, diligence, hustle, manifesting & patience, all lessons i’ve learned & continue to. Giving trust easily is a lesson I struggle with having been burnt in the past but am thankful for the lessons. You can find me showcasing my personal journey of health, fashion & fitness through My Afi Like Taffy instagram page. Transitioning to Vlogging is an exciting journey i dedicated this year to fulfilling & i’m on my way…
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As a Londoner living in Arizona i get visits from family\friends from across the pond quiet often & love to experience Sedona if there’s time to explore. I love the red rocks, resort treatments at their Spa’s, overall views & just all around calmness Sedona instills in the soul. My husband & I LOVE the downtown Phoenix vibe, places like Valley Bar, The Churchill & The Hotel Palomar are favorites of ours. Bowling at lucky strike or TopGolf are great activities everyone can get into with good food, good cocktails & people watching. Locally in our neighborhood of Old Town Scottsdale we love the bar Undertow for their exotic tiki inspired drinks!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A big dedication & shout out would be to my amazing team i’ve curated over time that helps me show up & show out for every special Event, Photo & video shoot. This team consists of my Glam Squad, Brand Manager, Photographer, Photo Editor & Videographer, Renata Henderson Hair Stylist, Glam by Keira, Marissa Pieper, Nicole Davidson, Chen Sands & Ryan Chadwick. These talented individuals are all small business owners who are local which is so important to me to support local & small businesses, hard working, kind, resourceful & am so grateful to have them in my life. The biggest shout out goes to my Hair Stylist Renata whom has become somewhat of a mentor & sister to me. During our twice a month hair appointments we go over the goings on in both our businesses, brainstorm ideas & just uplift & support each other. We’ve formed a sisterhood that I only dreamed of finding after moving away from my actual sisters in London 12 years ago.
Instagram: Afi Like Taffy
Facebook: Afi Maita
Youtube: Afi Like Taffy
Other: Tik Tok: Afi Like Taffy
Nicole Dawn Davidson/ Nicole Dawn Photo- Photographer Chen Sands/ Chen Sands Photo- Photographer & Editor