We had the good fortune of connecting with Aimee Parker and we’ve shared our conversation below.
Hi Aimee, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I was in corporate America working in the marketing field and I realized how much my skills were making already rich companies even richer. I would always think of the small business owners in my community and I thought to myself…If I can bring in these companies millions of dollars a year, then imagine how much I could help scale a small entrepreneurs business and help them get to a place where they are now seen as competition by some of these Fortune 500 companies. I thought of people like my parents who had always had brilliant ideas and talents but didn’t have the necessary knowledge in the marketing field to get the word out there about their business. That is when I decided I am going to create my own boutique agency and specialize in helping small-minority owned businesses. I knew this initiative would help close the generational wealth gap in minority communities., because it’s usually never a lack of skills or talent, it is mostly a lack of knowledge & resources on how to get their product or service In front of the right audience, and I knew I could do that for them.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started Precision Media to essentially be a one-stop-shop for all things marketing. In the communities that I work with they mostly have a photographer working on visual content, an ads specialist working on lead generation, a website developer working on a site. Dishing out thousands of dollars to soooo many different vendors. I have solved an issue by being a one-stop-shop for all things to start your business and get it out there. I even have a partnership with an interview prep coach for those looking to learn how to pitch your business to investors. This one-stop-shop method saves a lot of time, a lot of money, and alleviates a lot of stress from my clients. I think I had to first overcome imposter syndrome first as a black woman in the digital space. I had always told myself that my success in this space where a lot of people do not look like me is just luck. After doing some soul-searching I moved out of that negative mind space and realized, it is not because of luck it is because you’ve put in years of work to get to this place in your professional career. I’ve studied the best, I worked alongside the best and I have applied what I have learned time and time again and I am just damn good at what I do. So I am most proud of realizing my worth. Starting a business is really challenging but what helped me overcome those challenges was realizing how much my community needed me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am sucker for fine dining & my best friend is as well! We are HUGE fine dining foodies so I would definitely take them to some staples like Francine’s, Atlas Bistro, Roka Akor, or maybe even Different Pointe of View to name a few. There is a hidden bar in downtown Phoenix called “Pigtails” that I would absolutely take her to for cocktails. They have these really cool & funky drinks that you couldn’t even imagine. We are all about self-care as well so I would definitely suggest going to a few spas. I adore Omni Scottsdale Resort & Spa as well as the spa at The Phoenician resort, that too is a great choice. During evening hours you would probably for sure catch us hanging out in Old Town Scottsdale for drinks & fun. One of our favorite spots in that area is Oasis Hookah Bar and Wasted Grain. I would take her up to Sedona for some wine-tasting as well as to experience some of the most amazing hikes I have ever seen and to really just zen out.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Of course, as cliche as this sounds I owe my success and where I am to my parents. My parents have encouraged me in so many ways & supported me from the beginning of time to follow my dreams. My parents sacrificed a lot of what they wanted to do in life so that I can pursue my dreams of a college education and becoming a force in the marketing space. There have been so many great mentors in my life but no one has sacrificed and actually inspired me to be GREAT as much as they have. They sat quietly & patiently for years on their dreams so that I can reach mines first. They’ve allowed me to grow and succeed and now they are shining with their own SUPER successful food truck business called Zydeco’s Louisiana Kitchen. It is like a full cycle because now I am able to help them grow their businesses because they allowed me to grow mines first.