We had the good fortune of connecting with Albert De La Garza and we’ve shared our conversation below.
Hi Albert, what is the most important factor behind your success?
I feel the most important factor behind the brand is staying true to myself and what I create. When my art comes organically, it makes it worth it. I want to leave a mark with my brand, and really try to get conversations in people’s daily lives to mean something more than small talk. I like provoking thought and being able to be very ‘human’ with each and everyone I come across. Regardless of beliefs, political views, religion, or race, I want the brand to be a middle ground for everyone to talk about this thing called “Life” in a whole and what it really means to themselves. In this industry, I know it is easy to stray from the path and do whatever everyone else is doing. I say the biggest thing again for the brand’s success is to stay true, be humble and take it day by day with MACABRE. Nothing is promised in this life. This Life Is Violent.
Alright, so let’s move onto what keeps you busy professionally?
I think my brand provokes thought, a higher sense of ourselves and what drives us, and to question what really matters to everyone in their own lives. To be more kind, to find more beauty in the chaos of this world and striving to do better as people. I feel that’s why a lot of my art is very gritty or almost explicit, I want people to stop and think about each piece I put out. I love the support that I get from people who sense that feeling. It’s been roughly two and a half years since I started the brand, and it was not easy at all… a lot of people didn’t see it being a real thing and still don’t. I’m okay with that, but it definitely makes it that much harder coming from a small town. The town is very old fashioned in a sense, not very big but very nice to live in. It was hard learning how to run a business but I persevered and I’m still learning new things everyday with the brand. If I had any advice for anyone starting a brand or even already are, I’d say: I’ve learned that not everyone will understand what you’re doing when you start a brand, not everyone will support you, and even in some cases the closest people to you won’t support you. I feel people want to like what is already popular in a lot of cases, and not truly what THEY like. Some people from where you’re from won’t support because they simply don’t want to see you succeed or have something for yourself that makes you happy. In the end, THAT IS OKAY. I say, BE DIFFERENT. BE ALONE IN YOUR CREATIVE SPACES, WORK ON YOURSELF, YOUR ART AND STAY TRUE TO YOURSELF. Don’t compare yourself to others. It’ll all work out. Because as long as you do what you love for you, you do it because it makes you happy, and the people who do support it. That’s what makes it all worth it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The areas/places to go in the Graham county area are Mount Graham, I love camping and doing outdoor activities. Going to the shooting range, taking walks, going to the skatepark in Thatcher, and eating out at the various bar/grills here in town. Shout out JD’s Sweet Potato Fries with a beer, haha. I think small towns like this are very underrated. It’s very funny, my whole life I always heard from friends/peers how people despised being in a small town. I feel the older you get, the more at peace you are with not where you live… but with what you’re doing in your life. I feel that’s a very eye opening way of looking at living in a small town. That doesn’t mean I don’t love the city either because I do. When I’m in Phoenix, I love going to shows, metal core/rap shows when I’m able to. I love going to all the authentic Mexican restaurants, checking out what’s new at the Phoenix Art Museum or browsing some house plants at Pueblo downtown. I also love getting coffee at Press Coffee Roasters or Kream as well. I also want to give a shout out to Harvey at Nowadays on Mill Ave in Tempe. He’s helped a lot everytime I go to the city with samples and ideas.
Who else deserves some credit and recognition?
I’d like to thank each and everyone who supports the brand in their own way. I appreciate the people who have stuck with me through this journey and have believed in the brand from Day 1. I couldn’t do it without my parents believing in me, letting me use their garage space when I first started. To Christine and Victor Palma for always being my foundation that help me everyday. My brothers who have given me inspiration and the experiences of a lifetime that stick with me to fuel the brand I love. My beautiful fiancé Gloria Rascon for loving me, putting up with my stress, helping me and always being my partner in this business and in life. She helps me with so much, it’s just been the two of us who work on the brand. My close friends who’ve I’ve known since grade school, Chris Montano and Walker Anderson. The guys who always believe in the brand and push me to always stay true in what I’m creating. John/Drew for always modeling for me and supporting the brand. A lot of people in this industry starting up just like me, some brands to name and their owners: Undermine – Alex Salmon. Nothing Posse – Zack. Multiplexes – Drew. Voided Party – Kira and Ivan.
Lastly, I would like to thank everyone who’s purchased product from MACABRE. My supporters and members of the brand keep it alive and has made it what it is today. With them, MACABRE will continue to grow. From the bottom of my heart, I thank them… I really like this lyric from a band called, “Northlane” and it rings true every time I hear it, “To everyone who’s held me up and everyone who’s brought me down I will never forget your faces, your voices.”