We had the good fortune of connecting with Jennifer Miles and we’ve shared our conversation below.
Hi Jennifer, what do you attribute your success to?
My success is directly attributed to my knack for creative thinking and the ability to shift and move when things don’t happen the way you plan…pivot and pivot fast. I believe that my years of experience in hospitality and event management provided me with the skills to make creative and fast adjustments under pressure and to do it with ease and grace.
Additionally, being a person with authenticity and integrity, who does what they say they will do or does the right thing simply because it’s the right thing to do, is helpful too. In my experience, the trust that is developed and is long lasting, in my professional and personal relationships, is directly related to the fact that I authentically show up with integrity and consistency at all times. Trust is also built on open and clear communication, which are skills I possess and believe help me be successful. Furthermore, trust is built by providing value. How do I add value to my professional and personal relationships? Helping people do things better adds value. Educating people adds value. Making people feel good about themselves and their interactions with me adds value. Empowering people to make good decisions and take the right action adds value. Improving lives and solving problems certainly adds value.
Finally, another very important attribute to my success is kindness. It is one of my personal mantras, to be kind, always… all ways. This simple act means a lot to people and they will always remember your kindness. With kindness, comes the humility gained by being of service to people. Serve people well and serve many, without any other motive than to be of service. So whether someone needs a connection to another person or business that may be helpful to them, or professional advice or support, I do my very best to be helpful in the ways I am able. I believe that operating from a place of abundance (there is enough for everyone), rather than from a place of scarcity (the belief that there will never be enough), can be very helpful in creating positive outcomes for all parties involved.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Plant Body Soul is Cannabis Digital Marketing Agency. We are a team of social media experts and digital marketing strategists with a mission to help cannabis businesses enhance their online presence through lifestyle and educational content by merging the powerful properties of the plant and wellness. We focus exclusively on helping wellness-minded brands. We believe in health and well-being, kindness and authenticity. With these core values as our intention, we help the cannabis community connect with their customers and patients at a deeper and more meaningful level through education and wellness content. We are actively trying to change the stigma around cannabis because so many people find relief from many different ailments through the use of the plant. Through education and experiences such as yoga, meditation, mindfulness and nutrition, we can help people have a greater understanding of cannabis… which is the key to normalizing the plant across many communities, cultures and countries.
Starting a new business in the middle of a pandemic has been challenging, for sure. With so much uncertainty in the world, it was a big risk to start over from scratch and build something new. The risks included, money, time, effort… all to build a business in a time when so many businesses were closing their doors or laying people off. However, with time, patience, perseverance and faith, we have been able to grow our dream into a reality. During this process, we have learned to trust the process, literally. Everything has happened the way it was supposed to. When something didn’t go the way we planned, we made the necessary adjustments and got back on track towards the overall goal.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Kaizen and Character Distinctive Dining are a couple of my favorite new restaurants right now. Both are located in the Downtown Phoenix area, in unique, historic locations, and have incredible food. I would also say that since I am in the cannabis industry, arranging a private cannabis infused dinner in my own home would definitely be something I would treat some out-of-town guests to. Chef Teresa of High Vibe Kitchen Collective creates an amazing sensory experience using the full spectrum of the cannabis plant.
I go to the Downtown Phoenix Farmers Market on Saturdays, so I would absolutely bring a guest to experience this weekly event. From the vibe to the produce, sundries and tasty food, I feel that this would be something fun to do.. and it’s within walking distance from my home, which is wonderful (when the weather permits of course).
I love to hike, so an adventure outdoors would definitely be on the itinerary. Local-ish, favorite hikes are Tom’s Thumb in Pinnacle Peak, in Gold Canyon or the Superstitions. Out of town spots for hiking include Sedona or somewhere in the Tonto National Forest.
COVID has limited a lot of the ability to see live music or go dancing, as many venues are still shut down. Hopefully these enjoyments in life will make a comeback soon.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First, I’d like to give a shout out to my business partner at Plant Body Soul, Gordon Ogden. When the pandemic hit and the events industry was wiped out, he reached out to me with the idea of starting a digital marketing company, specific to cannabis. I had prior experience in the cannabis industry through my Yoga Events company, Cannakula, and he has 20 + years of marketing experience, running his own agency and as the Marketing Director for Walter Productions. The idea of Plant Body Soul was formed in March of 2020… 1 year later in March 2021, the business is booming! I am so grateful for his trust and partnership in this new venture. I would not be here without him.
Second, is my friend Lynn Traub. She’s a brilliant, yet non-traditional therapist, who has been extremely helpful in my own self development. I would not be where I am today without her love, support and mentorship.
Instagram: plant.body.soul / jennifermileswellness / cannakula
McKay Jaffe, Chris Patrick and Amanda Clark