We had the good fortune of connecting with Alexandra Waldschmidt and we’ve shared our conversation below.

Hi Alexandra, have there been any changes in how you think about work-life balance?
I think that it’s very important to have a work life balance. Growing up, family has always been the most important thing to me and now, being a mom, my kids and my family are my everything. I work to provide for them but I also don’t want to miss out on anything going on in their lives. Any special occasions I make sure to take some time off so that I can focus on family.

Alright, so let’s move onto what keeps you busy professionally?
I have always been into art when I was younger. Drawing, coloring, painting, using my hands to make things have always been what makes me happy. I came across making sugar cookies by complete accident. A friend was offering a cookie decorating class and I fell in love with it. I found something that I wanted to improve on and keep working at.
Baking has never been my favorite thing to do but now I love the challenges it creates when I try and create my own recipe or the challenge the royal icing creates.
I never knew that you could make art with something edible. I know a problem we cookiers come across is that people don’t know the work and the time that go into these cookies. A lot of people see them as “just cookies” but they are so much work. Definitely a labor of love. So the price of the cookies never align with what people would expect cookies would cost.
When I create my cookie art I try and stay away from “cutesie” looking cookies. I have so many things I can work with to create something great— I just need those clients that trust me and let my creative side go at it. It’s so much fun!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would definitely take them to Sedona and Monetzuma Wells. Those are my favorite spots to visit and can visit more than once and still have something to do. I would also take them to any fairs or festivals that I’ve gone to as a kid. If they came around the same time as the Ostrich Festival or Arizona State Fair. They have food, games, music… guaranteed fun time.

Who else deserves some credit and recognition?
There is definitely not just one single person I’d like to give recognition to… Other than my repeat clients who continue to continue to come back and share my work— My husband and my mom have always been my “hype men.” They are always there supporting me or helping me come up with ways to solve problems. My mom is my promoter, my helper. My husband is always there to talk about how good my work is. I do think he’s a little biased though, haha.

Instagram: @sugarkissedbyalex

Facebook: Www.Facebook.com/sugarkissedbyalex

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