We had the good fortune of connecting with Anjuli Morse and we’ve shared our conversation below.
Hi Anjuli, can you walk us through the thought-process of starting your business?
In 2017, a staggering 85% of Americans participated in cultural protests. 1 in 5 of them attended a political protest or rally, and 20% of them were first-timers. Since then, millions of folks have been activated and made their voices heard. But most were left asking, “Now what? What do we do next?” Studies show that civically involved adults have greater self-esteem and better personal relationships, fewer illnesses, lower levels of depression, and even live longer. But in real life, we simply aren’t being shown how or given enough opportunities to be good citizens. We’re disconnected from the issues in our communities, and from our own power to effect change. “Getting involved” requires so much hoop-jumping and can be so overwhelming, that most of us are giving up and doing nothing instead. As a result, too few of us are personally connected with each other and the people we elect to represent us; we’d like to give and do more but have no clue where to start. And that just seemed like a huge problem that someone really needed to address, so that’s what we did.
What should our readers know about your business?
We founded Babe Council because we see priorities for a lot of women shifting, ourselves included. We’ve marched in the streets, stood side-by-side with our sisters, and heard firsthand, the cry for more actionable ways to “get involved” and “give back.” Women are serious about making a change, and we want to help them do it. So, we combine tech, design thinking, EQ education, positive psychology, and community to create a membership, events, products, and now a podcast, that make it simple for babes to be better citizens; to get informed, get involved, and take action in support of other women and their community. Because in a world where literally everything has been optimized to be cute, convenient, and easy… why not civic engagement and volunteerism? Especially when we know that helping women claim their social, political, and economic power benefits all of society. Studies even show that places with higher levels of civic participation have lower levels of crime and citizens that are healthier and happier (think lower rates of disease, mental illness, and suicide).
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There’s no trip to the valley that’s complete without a drink at the Jade Bar at the Sanctuary Hotel. The iconic hideaway was the original breeding ground for Phoenix’s mixology scene and is perfect for so many different vibes, from a bottle of rose with the girls on the patio to late night espresso martinis and live music. Go for the stunning, panoramic view of Paradise Valley, stay for the food (specifically the soup of the day, which is random but usually ridiculously good).
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people and organizations who have helped us over the last 3 years, and we honestly wouldn’t exist without them. But there is one shoutout we’d love to make and that’s to the Downtown Phoenix community. From the beginning we were wholeheartedly welcomed; it’s hard to believe that in the heart of this giant metropolitan city, is this incredibly close-knit, ecosystem of art, culture, and commerce. We are eternally grateful for the community leaders and business who’ve helped elevate our mission and create a platform to do so much good.