We had the good fortune of connecting with Asya Yesayan and we’ve shared our conversation below.

Hi Asya, what is the most important factor behind your success?
“Choose a job you love, and you will never have to work a day in your life.” – Confucius, these are the words that I totally agree with! It started as a little hobby. I enjoyed the process of creating something unique, something that only yours, customized to your preferences and taste. Made my first steps by knitting and crocheting for me (so the customer is always satisfied :-)). Then for my kids, friends etc. All my friends and relatives were encouraging to start my own business. My first steps were a little unsure, but when you do something with love and inspiration you can’t go wrong! And for sure quantity transfers to a quality! And no matter how busy or how tired you are, you will always find time and energy to create something new and special!

Let’s talk shop? Tell us more about your career, what can you share with our community?
People always afraid of starting something new, getting out of their comfort zone. But if not, you won’t succeed. The thing that I most proud of is that I’m a self-educated person. I was taught to knitting and crocheting ABCs by my mom and my school’s art teacher, and didn’t use it for almost 15 years… But then, with big inspiration (and help of Internet :-)) I decided to take a risk. And there is no doubt – that was the best decision! So, if you love doing something, don’t be afraid to start something new (there may be ups and downs), just follow your dream and work hard! In that case you will succeed! Thats for sure!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m very thankful to all of my friend and relatives, who gave me so much support and encouragement to transfer my little hobby to a creative business.

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