We had the good fortune of connecting with Haley Witt and we’ve shared our conversation below.
Hi Haley, what was your thought process behind starting your own business?
I jokingly tell people that I became a business owner on accident. I was in the midst of applying rather furiously to full-time jobs when contract work kept flooding my way. Eventually, one thing led to another and I had a full plate of clients. I was fortunate to meet other spectacular entrepreneurs along the way who let me ask real, candid questions about rates and work-life balance.
What should our readers know about your business?
I really dove headfirst into every aspect of marketing from the get-go. I wanted to get my feet wet ASAP. Which means that now I really do a little bit of everything…
Print materials, social media strategy, copywriting – you name it.
It’s pretty unique these days to be a one-stop-shop for marketing services. It allows me to stretch a lot of different creative muscles, which I love. Operating in this way has allowed me to build unique client relationships because I’m able to support a comprehensive marketing plan. From branding to website launch, I’ve seen large-scale projects through. And I think that my clients have felt really comfortable knowing that they’re working with just one person who really understands their vision and needs. That being said, I do know when to outsource, and I’m always building my network and getting to know other talented professionals who can support pieces of these projects with their own niche expertise.
Mostly, I just want other emerging entrepreneurs to know that you really do learn by DOING. Saying yes to everything was my secret. Not only do you learn what you like and don’t like, but you also surprise yourself at how much you’re capable of. If you’re able to self-teach and lean into your strengths, you can take on crazier projects than you ever thought possible.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m a sucker for the Phoenix Art Museum, especially on a boiling summer day. It’s a nice escape from the heat and they always have amazing exhibitions. We’d also probably head to Changing Hands Bookstore at some point and browse for some new reads. I’d definitely also want to show them into small shops like Rubymint General and Local Nomad. Lastly, I’ve always wanted to eat at Barrio Cafe Gran Reserva (owned by Chef Silvana Salcido Esparza), so we’d do that too. Damn, that sounds like a fun weekend.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are many people I have to thank for my success as a business owner.
My first freelance project came from a recommendation from the incredible Larry Penley. He connected me with St. Mary’s Basilica in Downtown Phoenix. It was a really spectacular first gig to say the least. I got my start in marketing supporting a 5M fundraising campaign. Who else can say that? I’m so grateful.
I also have both of my parents to thank for being even more confident in my abilities than I was, especially at the start. I feel really thankful for my Dad, too. He’s a small business owner who has taught me a lot about entrepreneurship (check out Top Edge Shears!).
Lastly, I feel grateful for my amazing clients and friends. Word-of-mouth referrals have kept my business moving and I feel so lucky to have community all over the U.S.