We had the good fortune of connecting with Aurora V. Dijkhoff and we’ve shared our conversation below.

Hi Aurora V., what do you attribute your success to?
My vision for Focus was to create a magazine that becomes an important part in Aruba’s history and social development. Focus believes in offering high quality magazine issues with interesting, inspirational, and thoughtful interviews. Our mission was to always offer our readers the best experience. I find it important to keep up with the current trends, to be innovative, and be one step ahead. Without a doubt there were many of us who were faced with challenges these last two years, whether it was business oriented or in our personal lives. This pandemic changed the way we work and interact with others, especially seeing that social distancing took us to a more virtual scene. However, we must always find the seed of triumph in any adversity to reinvent and move forward. An opportunity arose for Focus Magazine, it was the perfect timing to launch a project that was in our pipeline, which is the digital version of our magazine which became a concept that was much more innovative compared to a previous project we have done in the past in the form of an Ezine. With the January edition of Focus Digital Magazine included, this would be 17th digital magazine that is accessible through the Apple iStore and Android Google Play Store. After our Focus Digital App received total acceptance from our readers we continued progressing in our craft. Since October 2021the magazine is also on our website www.focus.aw. Not only can you download the magazine from anywhere in the world, but the digital magazine is also eco-friendly. Since the launch of the hard copy magazine on the 7th of April 1995 till today, Focus is constantly developing to be on top of the market.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
One of the most gratifying aspects of the magazine’s history is seeing individuals we reported on years before while still young, but with obvious talent and drive, become hugely successful. I could see that ability to excel when they were just beginning to blossom. A majority of Focus’ content features stories that are about self-made successes, in business, politics, art and fashion. Saying this means that we only focus on content that inspires others to achieve their dreams and goals. However, publishing content based on local people is a little bit challenging as we have to find the right people every month with a selection of stories in the areas that we target. As founder and director, I am immensely proud that the brand Focus has reached and maintained a strong position on the market. Every dream and vision you have can be realized with passion and hard work, but first you have to make your work your hobby and love what you do. Start small to go big and always stay focused!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Aruba adventure vacations are perfect ways to balance the serene beauty of our relaxing beaches with our untamed and accessible natural wonders. On our small island, it’s easy to wander your way to happiness. To explore the peaks of our towering cliffs and depths of our crystal-clear sea all in the same day. Indulge your wild side by windsurfing, kitesurfing, or cruising on a catamaran. Venture inland and you’ll find even more to experience. Aruba’s vibrant restaurant scene is your happy opportunity to sample delicious cuisine inspired by over 90 unique nationalities. My favourite restaurants are Bohemian and Casatua.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Looking back to the trajectory of the publication there were a lot of people who contributed to the success of the magazine. We want to say ‘Thank You’ to every single person who trusted us to share their unique story, to all the readers who followed us from the beginnings of the hard copy magazine to the digital version, and last but not least all the advertisers. And of course, we can’t forget the amazing team of magazine who have an important role in the development of the product.

Website: www.focus.aw

Instagram: officialfocusaruba

Linkedin: Aurora Dijkhoff

Facebook: Focus Aruba

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