We had the good fortune of connecting with Becca Booker and we’ve shared our conversation below.
Hi Becca, how has your perspective on work-life balance evolved over time?
Having work/life balance when working in social media can seem impossible! Over the years, I’ve gotten better at the balance, and just a few of the ways I “unplug” from work include deleting the email app from my phone (I haven’t had it for years!) and setting clear communication boundaries with clients in our contracts. I also took advantage of Instagram’s new option to remove likes from your Instagram feed (game changer!) and turn all my social media on “do not disturb mode” from 10 pm to 7am. I think you have to be really intentional with your boundaries in the social media industry, or else you’ll never feel like you’re not working.
What should our readers know about your business?
At Homemade Social, we typically work hands-on with small- to medium-sized lifestyle brands to implement social media content and advertising strategies to elevate their presence and reach. Unlike other agencies, we also advocate for a healthy relationship with social media. In the last year, we’ve worked really hard to provide a more streamlined, white-glove service for our clients. With social media management, clients have to be somewhat involved in the process in order for it to be successful, and this year we’ve made big moves to make it easier for clients to provide feedback and approvals.
Since 2018, we’ve grown from a team of one to a team of six. Along the way, I’ve learned the importance of having the right team in place to be able to grow and scale, and having a sturdy contract in place with clients so you set boundaries from the beginning.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The best thing about the Phoenix area is the food! There are SO many amazing restaurants and bars in this area that it’s hard to narrow it down. Here are some of the places I’d make sure to take them: Brunch at The Henry
Dinner at Glai Baan for amazing Thai food
Poolside drinks at Lylo at the Arrive Hotel
Grab a facial at Zona Med Spa
Watch a spring training game
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?