We had the good fortune of connecting with Bethany McCamish and we’ve shared our conversation below.
Hi Bethany, what role has risk played in your life or career?
Any entrepreneur is very familiar with risk, and this is especially true for women. On a surface level, the risk might seem to be leaving a stable job. While I took a year to build up my business before I ever quit my teaching job, it was risky, but not because I couldn’t get another teaching job- I knew I could. It’s risky on a deeper level because I was choosing to trust myself, say yes to myself, put my work and skills out on the line every day – flying solo. That is what entrepreneurs and small business owners risk when they venture away from W-2 jobs into their building their own brand business.
What should our readers know about your business?
I am here to make your ideas and your mission easily interpreted to your ideal audience who NEED that idea. This is done through purposefully created branding and website design infused with strategic thinking and attention to detail. It really feels natural that what I make a reality would also make the world a better place. That is why I strive to serve purpose-driven businesses. It gets me more excited than hiking in the PNW (and that’s like my favorite thing).
What I love about serving that mission-oriented businesses doing meaningful work is that each one is doing it just a little bit differently. This can look like giving back a portion of profits, fighting for injustices, exposing overlooked and undervalued topics, breaking barriers for women, offering innovative and transformative services for other small business owners and so much more.
Most of my clients are driven by a deeper purpose but stuck with an identity crisis. I’m here to help provide clarity and cohesion so they can build trust and loyalty with their audience by showing up intentionally. This means they get a one-of-a-kind brand that’s irresistible to their clients and customers.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would definitely spend a solid day in Sedona, starting with a nice long hike through the red rocks. On the way back we would hit up Delphine. It says they are a burger joint but the vegan empanadas are the best! We would then check out the Tlaquepaque Arts & Shopping Village and grab some iced at The Chai Spot. The next day we would make the trek out to Lost Dutchman State park, hike that loop and pack our lunch. That evening we would head to The Coronado for delish vegan food and then LoevCraft Cocktails for a nightcap and the live music.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My story isn’t possible without the full support of my partner. He has encouraged me every step of the way and when my income from my business surpassed my teaching income he said “I always knew you would do it.” As a solely online service provider, it can feel a little like your island because my clients live all over the place, but having someone in my corner all the time to listen has been instrumental to my success. I also have to give a shout-out to the personal finance community, many of whom were my first clients and opened my eyes to the world of online business.