We had the good fortune of connecting with Betsy Kelley and we’ve shared our conversation below.

Hi Betsy, what was your thought process behind starting your own business?
I found some important things to be lacking in the custom apparel business, and I wanted to fix them. Communication and timeliness are key, and hugely missing in my industry. When I started my business, I wanted to solve those problems and fill a need that I saw, giving my clients a breath of fresh air and a much more catered experience.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have spent my lifetime in different facets of the service industry; from retail management, to food service, to professional photography and everything in between. In my career, the thread that connected everything together was that I wanted to find my passion. I tend to be a bit of a workaholic, and love throwing myself fully in to whatever project I am working on. When I finally decided that it was time to start my own business. I brought all of the knowledge I had of what worked (and what didn’t!) in small businesses and the service industry to create an experience that I could be proud of for my clients.

Who else deserves some credit and recognition?
My success is in large part due to the skills that I learned spending a lifetime in the Equestrian industry. From a young age, I was taught that hard work can be a lot of fun if you are passionate about what you do. I have carried that mindset with me through my life, and apply it to my business daily.

Website: www.SweetStitchEmbroidery.com
Instagram: www.instagram.com/SweetStitchEmbroidery
Facebook: www.facebook.com/SweetStitchEmbroidery

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