We had the good fortune of connecting with Christina Goldsmith and we’ve shared our conversation below.
Hi Christina, we’d love to hear about how you approach risk and risk-taking
I firmly believe you have to take risks if you want a bigger reward. That’s not to say you have to risk it all, but even small risks can reap big rewards if you’re strategic. Risk taking has played a huge role in my life/career because it has taught me how to pivot if things don’t go exactly as planned (and let’s be honest, how often do things really go as planned?!). It has taught me how to be strategic in decisions (i.e. weighing whether or not the risk is worth the potential reward), and it has taught me that falling is OK as long as I learn from my mistakes, get back up and come back stronger and more determined.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way.
After spending most of my working days in the corporate world I decided I wanted out. I wanted to be more present for my kids, be my own boss, make my own schedule and eliminate any ceiling on my earning potential. I’m a hard worker and I finally wanted to reap the full benefits of that. I left my desk job to pursue my passion for Interior Design when I launched CG Home Interiors in 2016. It was a huge risk and a huge leap of faith but I’m proud to say I haven’t looked back once. I’ve pivoted, I’ve evolved, I’ve learned so much and I’ve added 2 additional business to the mix since then. Interior design has taken a passenger seat to Maskcara Beauty that I joined in 2018 and Level 1 Arcade Bar in downtown Gilbert that I helped my husband and partners open in 2019. The flexibility of Maskcara Beauty and interior design allows me to be more involved with the demand of a brick and mortar business. I got here by determination, taking risks and not being afraid to fail (the biggest risk of all). It definitely hasn’t been easy, it hasn’t been comfortable, it feels like I never stop working and balance is the biggest challenge – but I wouldn’t trade it for the world. I love the flexibility, being able to be more present for my kids in the hours of the day that matter and knowing all of the late nights and early mornings I put in are going into the pockets of my family and me. I mentioned it previously, but I think one of the biggest lessons I’ve learned in being a business owner is learning to pivot when things don’t go as planned. You have to be resourceful and cultivate a strong network. More importantly, you have to set yourself apart from other businesses through outstanding customer service and understanding your customer. Without them, there is no business and creating a loyal customer base will help a business last. I love getting to know my customers/clients and a lot of them end up becoming friends!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would definitely book a stay at The Scott Resort in downtown Scottsdale for some spa time and pool time. I would take up permanent residence in their suites if I could. We’d spend a day shopping at Fashion Square, grab a bite to eat at Dough Bird then venture back to the Scott Resort for a few evening cocktails. I’d also make sure to spend a day in downtown Gilbert for coffee at Bergies followed by more shopping at San Tan Mall then a delicious meal at Joyride Taco, rounding out the evening with old school entertainment and great throwback music at Level 1 Arcade Bar (of course!). For a change of scenery we’d head to First Friday in Phoenix and then my favorite place to eat – The Dressing Room. The trip basically involves lots of shopping and dining because those are my favorite things to do here!
Who else deserves some credit and recognition?
I dedicate my shoutout to my biggest supporter – my husband. Taking risks isn’t something that comes naturally but it sure helps when you have people in your life that support you no matter what. True support is accompanied by love, encouragement and balanced by asking the hard questions not everyone may be comfortable asking. Fortunately for me, my husband has no problem playing Devil’s Advocate and that’s something I’m thankful for because I’m a mover and a shaker. When I get an idea and want something, I put the pedal to the metal and he’s the one who helps me pump the brakes.
Jasmine Amber Photography Instagram: @jasmineamberphotography