We had the good fortune of connecting with Betty Boiron and we’ve shared our conversation below.
Hi Betty, how has your perspective on work-life balance evolved over time?
Last year, two major things happened. The first was that we decided to homeschool our kids, which means that I could no longer work during the day. The other was that my blog’s traffic took off, and it has been on a rise since then. I made a conscious decision to pour tons of time and effort into my blog last year to ride the momentum and explore different ways to monetize my blog. The most time-consuming task was to create digital printables to sell on Etsy and my own Shopify store, which I have never done before. I was also publishing at least one blog post a day (whereas typically bloggers post 2-3 times a week) so that I could increase the traffic and earn more ads revenues.
As a result, my work-life balance was horrible. I would homeschool my children and take them to activities all day, and I wouldn’t get to my blog until after they went to sleep at night. Then I would stay up until 3 AM trying to get as much done as possible. Even though I never needed that much sleep, only getting 4-5 hours a night was taking a toll on my body and mind.
This year, I have decided to slow down with work and focus more on self-care. While I still need to work later at night, I have set my bedtime goal to midnight. Instead of focusing on publishing more posts and creating more products, I did what I could do in the time that I have and then head for bed.
I am very lucky that my job allows me to be flexible and that I am able to achieve more of a work-life balance recently. It’s difficult to know that I can be growing my business faster if I work more and stay up later, but I believe that it’s important for my family and myself that I get more rest. Homeschooling is no joke and my kids need my 100% attention during the day. My mind needs to be clear and I can’t be tired when I am trying to help my children be the best that they can be.
Kids grow up fast and one day, they will be out on their own. I can spend more time on my blog at that time. For now, I will do as much as possible in the time that I have.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Mombrite.com is a blog about fun and educational kids activities and motherhood. What sets Mombrite apart is the focus on STEM, especially science experiments that young kids can do. I conduct all the experiments with my kids and only post about them if they work. I also write in detail all the observations and results of the experiments, including helpful tips and other science experiments to try. I am always pleasantly surprised whenever my friends and family show me that one of my activities shows up in their kids’ school curriculum. I was so proud when my sister-in-law in Mexico told me that my nephew’s teacher gave them one of my experiments as an assignment, and he told the teacher that I was his aunt.
When I first started, I was just writing for fun. I wrote about my struggles as a new mom and always took a more humorous approach to it. Motherhood is so hard, and I wanted to make moms laugh and let them know that they are not alone. While some of my posts went viral on social media, I wasn’t getting steady traffic and it was disheartening to see that sometimes I barely got any readers on my site.
I took an SEO course in early 2020 that made me realize that blogging needs to be intentional. All the posts I write should contain keywords that will help me rank on Google. Due to the nature of the blog, pictures are also extremely important to help people find my blog through Pinterest. Therefore, I started doing more analysis prior to writing and wrote each post in even more detail so that I could rank on Google. This is also when I shifted the focus of my blog to kids activities instead of pregnancy and early motherhood.
Coincidentally, as I started to focus on SEO and improving Mombrite.com, COVID hit. Virtual learning and homeschooling became popular, and that launched my blog to a whole new level of popularity. My traffic skyrocketed and I was able to get into ad agencies, which means I now can earn ad revenue. I also started creating digital printables that I can sell on my site to diversify my income stream.
The biggest lesson I learned the past few years of blogging is that you need to continuously invest in your business and educate yourself. While there are tons of free resources out there, spending money on a comprehensive course can change your whole business. Also, a good portion of the money that you earn should be reinvested back in the business in order to grow and create even more income.
Nowadays, I continue to produce quality posts for my website and digital printables that are fun for kids. Mombrite will continue to bring activities that kids enjoy and make learning fun!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As a parent, my friends who come to visit also have young kids. Therefore, my itinerary of a week-long vacation with friends always includes family-friendly destinations. One thing that’s wonderful about Arizona is all the nature. We love bringing our inflatable raft to the Salt River and just taking the day to float down the river. It’s fun for the kids, especially when we go over the small rapids.
One of our favorite hiking spots is the Blue Wash Trail. The hike isn’t too difficult for young kids, and the end of the trail is a small waterfall. Kids can play in the water and climb up the rocks to see the top of the waterfall. Other hiking trails with water include Spur Cross Ranch Conservation Area and Box Bar Recreation Area.
We also would take our friends to Bearizona Wildlife Park because it is amazing to see the animals out in their natural environments. As huge animal lovers, we would also like to visit the Phoenix Zoo and the Wildlife World Zoo, Aquarium, and Safari Park.
Who else deserves some credit and recognition?
My husband deserves so much credit for supporting me in my business. He believed in me when I didn’t believe in myself. He encouraged me to invest in my business because he believed that it will succeed. Without my husband’s encouragement, I would have given up on Mombrite.com a long time ago.
Other: Pinterest: https://www.pinterest.com/mombrite