We had the good fortune of connecting with Bob Roth and we’ve shared our conversation below.
Hi Bob, what is the most important factor behind your success?
The fact that our work is mission driven and that it is centered around a personal experience that propelled us to start our home care agency and assist families in caring for their loved ones. To my family it’s personal, and for someone to receive care in the home (in home care) this is personal too, so it’s a good fit.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Cypress Homecare Solutions (Cypress) is built on the following 4 Pillars.
– Providing quality caregivers and respite support for families
– Being trainers and educators in the community
– Sharing our knowledge as dementia and aging specialists
– Being a solution-resource for our community.
Our story begins with my family’s experience of being caregivers for our Mother. This experience was the impetus for the creation of Cypress as a home care agency. Through our own knowledge and experience of how respite care impacted our family, we consider our respite care service our highest priority. Next, our training and educating philosophy has become a large part of what we provide our caregivers and our community as a whole. Over the years we have developed and enhanced our employee’s caregiving skills in our on-site training lab named for our mother Joan S. Roth. We dedicated this Lab in her name as she was our inspiration and dedication to caregiver training. We would invite families who were those family caregivers in our community to take advantage of our training sessions to better care for their loved ones at home. More than 1,000 families have been trained for free on the basics of caregiving in our training lab, and we are proud to be paving the way in educating our community. Third, our commitment to serving individuals with Alzheimer’s and dementia extends not just to those affected but also to their families who are caring for them day in and day out. Our work with various Alzheimer’s organizations in our community has resulted in two things. First, we repeatedly see the devastating effects on families and are continuously compelled to care for this group. Second, through our involvement in the Alzheimer’s community and our initiatives in training, we are considered one of the top providers of care for Alzheimer’s patients and their families. Finally, because of Cypress’ notoriety and reputation, Cypress has earned its way in being a solution resource for families in assisting them to the best solution that fits their needs at that present time.
Cypress HomeCare Solutions has a long history of innovation and entrepreneurship. From their early beginnings in 1994, Cypress has been dedicated to delivering patient/client centered care. Observing a need to help families who felt unprepared for the role of caregiver, Cypress established the Joan S. Roth Caregiver Training Lab in 2005. Family caregivers were invited to use the lab, free of charge, to better prepare themselves for the caregiving journey ahead. About six years ago, we noticed the number of clients with dementia was on the rise, which aligns with national data that indicates two-thirds of new Alzheimer’s patients are women, according to a 2019 Los Angeles Times article. we wanted to do right by these clients and also open a new line of business. Seeing a need for specialized services, we launched a dementia care program to provide training to caregivers and their families. We hired a Director of Memory Care Services, Michelle Cornelius, who has extensive experience in dementia care. For families, Cornelius offers training, coaching and one-on-one support through their journey. She guides them on transitioning to other facilities, if needed, and through end of life changes. The program has received national recognition. Roth and Cornelius have taught educational sessions at, Home Care 100 in January 2019, Home Care Association of America’s (HCAOA) 2018 conference. Home Health Care News wrote about it in a 2018 article, “Cypress HomeCare Solutions Achieves Quality Outcomes with Dementia Program.” Our latest innovation is joining the Honor Care Network, which will open the doors to improved patient/client experiences. By reducing the day-to-day back office challenges of running a home care business, Cypress is able to focus on growing the operation, supporting clients, and delivering the best care experience. We hope to double the number of clients we serve through our relationship with Honor Care Network over the next 18 months. I see a future “where home will be the center of care.” As our population ages, there will not be enough hospitals, nursing homes and assisted living facilities to house everyone. Communities must adapt to provide better care and outcomes in the home. Personally, I am working each day to advance the industry, through innovation, legislation and medical infrastructure to meet that future need.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were coming to visit I would take them to play golf every day, we have the most amazing golf courses per capita than any place in our Country if not the world. So every day would include a round of golf. Golf courses that we would play would be; Silver Leaf, Whisper Rock, Desert Mountain, Desert Highlands, Troon North, Desert Forest Golf Club, The Boulders, We-Ko-Pa Golf Club. We have great restaurants here in town, I would arrange an amazing dinner for every night; Steak 44, RA Sushi, Hillstone, Ocean Club, True Foods, Postino’s, Rusconi’s. Visit old Scottsdale, and if it is the right time of year we could take in a Spring Training game in Scottsdale to see a SF Giant game or over to Talking Stick to catch the Diamondbacks. And if we time it right, and the Waste Management Open is being played, then go over to TPC Stadium course and catch a round – Thursday or Sunday would be the best. Lastly, if they were able to extend their trip, I would include visits to Sedona, Flagstaff, The Grand Canyon, Lake Powell and Havasupai Falls.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Mom. Mom was the beacon of light for our family. She was an incredible Mom, who was always there for us. As a child I have vivid recollection of her carpooling us to all of our activities, to attending all of our athletic events. Particularly I recall her being at my football games in the snow, lacrosse games in the rain. She was always there when needed her most.
On January 2, 1985, a major heart attack would change all of our lives forever. My brothers, my Dad and I became family caregivers literally overnight, Mom was never quite the same after her heart attack. So now it was our turn to care for her, while it was something that none of us had ever planned on doing for our Mother, it was a way for us to give back to her the same love and affection that she had poured in to us for so many years. It was truly a “labor of love.” We were blessed to have her in our life for nearly 18 more years. To think we nearly lost her in January 2, 1985.
She gave me a gift I never fully realized until after she passed.
While my family founded Cypress HomeCare Solutions in 1994, it wasn’t until the end of 2003 I joined the family business. I would come to realize her gift rather quickly. From the beginning of 2004, I spent a lot of time in operating our home care agency. It was through this experience that I got to meet all of our clients and saw how their journeys were not so dissimilar to our Mother’s experience. It was this realization that left me with the full understanding of her gift. When we were growing up, when Mom would be asked about her boys, she would say I was the sensitive son. It is through this empathy and compassion that I am able to connect with our clients and their families, and at the same time our team at Cypress is able to deliver client centered care in the same way we would care for our own Mother’s and Father’s. You know the old saying, if you do what you love you will never work a day in your life, well that basically describes my life. I love what we do.
Ever since I arrived at Cypress HomeCare Solutions, I have been determined to innovate and revolutionize the way care is being delivered and received. My area of concentration is to improve the home care delivery system and address what I refer to as the 3 A’s.
– Awareness – because so many from the medical community and the community as a whole do not know about Home Care and confuse us with Home Health Care.
– Affordability – the cost of labor and operating an agency has made home care an expensive proposition for families to consider.
– Advocacy – educating our lawmakers on home care and why we need to protect older adults in our communities.
Additional shoutouts go to my family, as I have worked tirelessly over the past 18 years to make a difference in the lives of the clients and the families that we serve, therefore sacrificing family time with our three daughters (Sami-Jo, Allison, and Jessica) and my supportive, beautiful wife Susie. In addition, I would like to give a shoutout to my brothers (Joe and Jonathan) and my father (Sheldon aka: Noodles) for having the trust and confidence in me to run our family’s home care business.