We had the good fortune of connecting with Bradley Ryan and we’ve shared our conversation below.

Hi Bradley, we’d love to hear more about how you thought about starting your own business?
It all started with a dream… I wanted to create clean products that had intention behind them. I had ZERO experience as to how to start a product line or any business for that matter but I did have a deep love for self-care & clean products so I ran with what I was passionate about & what I knew. I would dream journal everyday about names, products, names of products, what retail stores I wanted them to be in, what influencers I wanted to work with, how I would position the brand to people & what we would stand for. I knew that by leaning into what felt good and what was the path of least resistance.. that the right components for this to come to reality would find me. I did this for about 2 years before I had that moment where it all physically manifested. In a lunch with my now business partner, he proposed a question for me to dream about what my next year would look like…. so I took the opportunity to have a powerful conversation about my business idea, really focusing on my WHY & he was sold! We started the next day making the business official and HERE WE ARE!

What should our readers know about your business?
My business is UNDERCOVER which is an elevated self-care brand & a VOICE, creating a conscious conversation thru clean nature inspired products. I am the most proud of the voice that we have created and the people that we have inspired to go on their journey to self-love. We are inspiring people thru our products, reminding them to create space in their life to be intentional, step into their power, love themselves & creating content that aligns with this greater vision for a happier life. It AMAZING to see and hear people come back to us with stories of how our products reminded them to love or to daydream or creating a feel good space to manifest their dreams. All of our products are hand crafted with love, infused with sunshine energy & tuned to the vibration of love… you can feel it, it’s truly an experience. Each product is named after a point of focus or has a mantra for you to repeat while you use the product so that you create an elevated space for you to expand into. For example we have a love ritual candle so you can follow this ritual while you light the candle leading you to loving yourself, our skincare rituals have a mantras for you to repeat while you cleanse your face and our aura cleansing sprays remind you to either let go of what doesn’t serve you or manifest your dreams.

I would say as a business owner, you are constantly evolving with your business & with the business world. For me, I am such creative person & my favorite part of the business is product development & manufacturing the physical products. I love anything that smells good, looks pretty & feels good. Everything else… .is SO CHALLENGING! Okay, I am being dramatic BUT I have definitely had to step into shoes that I had no idea what I was doing and still stepping into those now, but with more confidence. I am not a marketing person at all and I think that is a key factor in the success of a product line… so I am now learning more about this so that I can be better in this. We started off small and are still growing so we haven’t had big budgets to put into a lot of roles that we need to really make this blow up but we are getting there and learning along the way and so long as it is still bringing joy, sign me up, I am so here for it all! Sometimes you just have to roll with things until change or other opportunities come along but teaching myself how to do a lot of things in this business has been super helpful.

I would want the world to know that anything is possible and to never give up on your dreams… heard this a million times, I know but until it clicks, you need to hear it again and again bc it is the most real thing I have ever experienced. There is something so powerful about your belief in something and so long as you believe in you and your idea that is enough power to make it all so REAL! I created UNDERCOVER to capture the voice in my head that has pushed me to grow and evolve and wrapped it all up in beautiful self-care products to make you look and feel your best…. That felt good saying!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Living in LA, whatever it is that you want to get into… it is here and then some. I have visitors come all the time and I love planning a fun get away for them. I like to mix nature & healing with fun & great foods! We would have a matcha at Cha-Cha Matcha in West Hollywood to start the day then we would go for a work out to wake up and move our bodies. I would take them on a hike either Runyon, which everyone goes to or Bronson canyon, where the batman cave is… its so beautiful there & the cave is just too cool to not. We would then go to The Britely, a private members club, and have lunch on their gorgeous rooftop where you can see the entire city of LA from downtown to the beach. After lunch we would pop by my office so I can show them where the magic happens and our 22 amazing self-care products before heading to the beach to connect with each other and the healing powers of the ocean. I love taking my aura sprays, a card deck or two (spiritual cards) and tuning forks to really turn up our vibrations to a higher space. We would then go to a sound bath meditation which is something I ALWAYS schedule for visitors bc it is just such a powerful healing experience, especially for people that are just getting into meditation. Then we would finish the day with a beautiful dinner at Cecconis which is my go-to spot in West Hollywood for a cute night out dinner!

Who else deserves some credit and recognition?
Oh wow, to pick just one person or thing… so hard! So many people have shaped & inspired who I am today. I would have to give a shoutout to my business partner Richard Gordon. I have worked alongside of Richard for the last 6 years of life and thru that course, had the opportunity for him to really be more of a mentor to me. Richard has been an entrepreneur his entire life and has had great success with business ventures. He really introduced me to a world that I had never been exposed to, just moving here from North Carolina, and that opened up my mind to more possibilities and just expansion in general. I am so grateful for all the big & small teachings that I learned along the way thru him… both in business & just life.

Website: undercoverdreams.com

Instagram: undercoverdreams111

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