We had the good fortune of connecting with Brandy Lawson and we’ve shared our conversation below.

Hi Brandy, how has your background shaped the person you are today?
My great-grandparents on both sides of my family were homesteaders in the dryland prairies of Eastern Montana. I come from farmers, innovators and risk-takers. My parents moved to the “big city” of Billings and the year I was born opened a restaurant. My dad used his engineering background to write his own computer programs in the 80’s to track sales and run payroll. And that’s where I started to really see how technology and systems can amplify the capabilities and impact of one person. In 1989 my parents lost the restaurant, our house and my dad had to start over again. He created a plan, went to his friends and family and asked them to invest in purchasing a Dairy Queen. They did, he ran it, grew it, moved it, opened a second one, formed a team and eventually was able to purchase the land and buildings that the businesses ran out of. My parents are now retiring, having been able to groom a team of partners that are purchasing the business. I share that whole story as it really informs who I am and what I believe is possible. I went to college and got a marketing degree and took a C++ class. I love the intersection of business and technology and have used that to navigate a career in corporate before I accidentally started my own business.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m most proud of the person I’ve needed to become to run and grow my business. I don’t think I would have had to dig as deep and reach as far in my humanity had I not become an entrepreneur. And from that, I’ve been able to build a team, community, and network that we serve and that serves us. The culture I’ve endeavored to create with my team and clients ensures that I love what I do everyday. This means that when I show up for my clients it’s with everything I have. Their success and loving what they do is my success. The turning point in my business is when a mentor kindly pointed out to me that the name of my business needed to change. I started my business as TekGrl, but that name didn’t reflect the bigger impact and broader team that I then realized we were capable of being. Changing our name to FieryFX wasn’t only a different signal to the world to show what we were about, but it was also me embracing my whole zone of genius to help other businesses amplify their impact. FieryFX is unique because of our approach and intention behind supporting female-led service businesses wanting scalable growth and to make business decisions more easily. We facilitate Amplified Impact With Less Effort allowing purpose-driven women to reach their audiences and grow their businesses through websites, smart business, analytics & technology.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
For eating and drinking, there’s so many places: The Windsor and The Refuge in Central Phoenix, The Cornish Pasty Company in Tempe, Sauce, The Angel’s Trumpet, White Chocolate Grille (be sure to get their Croissant Bread Pudding), The Old Spaghetti Factory, and for something completely unique The Duce. Since most of my friends have kids, great places to go are the Phoenix Children’s Museum, Arizona Science Center and Riverview Park in Mesa. Places I love to take out of town visitors are: The Desert Botanical Gardens, Phoenix Zoo, Taliesin West, hiking at Thunderbird Conservation Park and boating on Lake Pleasant. Who else deserves some credit and recognition?
My Parents – Rich & Bev Hageman and my husband Zach

Website: https://fieryfx.com/
Instagram: https://www.instagram.com/fieryfx/
Linkedin: https://www.linkedin.com/in/brandylawson/
Twitter: https://twitter.com/thefieryfx
Facebook: https://www.facebook.com/fieryfx
Youtube: https://www.youtube.com/Tekgrl

Image Credits
Karianne Munstedt Julie McLain

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