We had the good fortune of connecting with Brienna Wilde and we’ve shared our conversation below.
Hi Brienna, what was your thought process behind starting your own business?
The thought process behind starting my business was that I want to help people. I know that sounds cliche, but I want to help chiropractors build their practices, and I want more people to learn how much chiropractic care can benefit them and their health. Unfortunately, most chiropractors don’t know how to market their practices effectively. They pay for Facebook or Google ads, only to be disappointed when patients come, but only for a “quick crack.” They don’t realize that most of their ideal patients use Instagram and they have free access to these people as long as they understand how to effectively use Instagram marketing to their advantage. My goal is to teach chiropractors an easy and effective way to build their practices with patients who want to heal better and live more vitalistic lives.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I realized there was a hole in the market when I would scroll through Instagram, looking for anything chiropractic-related, but only came up with “cracking videos.” While those can be fun to watch, it doesn’t give a whole picture of chiropractic or how it helps people. Furthermore, if I found anything else, it was just about pain. I decided I would start a business dedicated to helping chiropractors educate and attract their ideal patients by using strategy and research. I teach them how to do all of this, even if they’re starting from scratch or don’t have a lot of followers. One of the most common misconceptions is that you need a lot of followers in order to do well on social media. You don’t. I booked my first client with less than 100 followers! One of the biggest challenges I consistently face is balancing my school schedule with life and my business. I’m currently in school to become a chiropractor and the workload is equivalent to medical school. It’s hard to find time to balance everything, but I plan my time meticulously in order to balance. Breaks are also necessary from time to time.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Breakfast and chai tea lattes at Bagel Gourmet Hanging out by the pool
Country dancing at Scootin’ Boots
Day trip to Sedona
Horse Shoe bend
Find a good speakeasy
Hike camelback mountain
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents are my biggest inspiration as to why I’m so passionate about chiropractic. I grew up in their office, My Family Chiropractor, watching them remove nervous system interference, which resulted in people actually getting well and staying well!
Headshot: Mrs. Sarah Conrad photography @mrssarahconrad