We had the good fortune of connecting with Evan Nichols and we’ve shared our conversation below.

Hi Evan, what led you to pursuing a creative path professionally?
I chose an artistic career because I’ve had other non-artistic careers and I just wasn’t happy with those. Being creative gives me a sense of purpose and it fulfilling to me.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I build custom guitars. I love working with the customer to listen to their vision and then doing my best to make it a reality. I was always good at working with my hands I just needed to focus it in the right direction.

I went to school at Roberto-Venn in the fall of 2013. After I graduated, the school hired me on to be an assistant. shortly after, I was an instructor for the school. I enjoyed teaching but my love was building.

after a few years at the school I went into business for myself full time. and been doing that ever since. Starting your own business is not easy. All I want to do is be creative and make dream instruments but there is unfortunately a lot of other things that go into it. You are now sales and marketing, builder, accountant, purchaser, etc. There is a learning curve with a lot of the business side of things. lots of consulting with other owners. lots of phone time with the state and accountants to make sure all the taxes are good. stuff like that takes a lot of time and energy that a lot of people don’t think about.

Sometimes you don’t feel as inspired as you want to be but its important to keep moving. it will come back to you but you can’t stop altogether. Shifting to another project or rethinking an idea can give you enough time that when you go back to what was giving you trouble, might have new life to it now.

For now, Nichols Guitar Company makes electric guitars, basses and in the near future some acoustics. I love the look of unique grain patterns in wood and am inspired to make instruments that highlight that. Sometimes subtly with a beautiful lacquer color on the body and sometimes boldly with a crazy burled top! Some of my designs are familliar feeling and some are more edgy and unique. There is a style for everybody. I always use top tier hardware and electronics. The wood is cut, shaped, carved, sanded, and finished all right here.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Phoenix has a lot of great places, but it’s food that always gets me thinking. I’m a sucker for Mexican food. Margaritas and tacos? Tacos Chiwas has killer tacos! Little miss BBQ has to be my favorite BBQ place in the valley, Valley bar has a really cool speakeasy vibe to it. Crescent Ballroom has some of the best sound for a venue. I love it when a band I want to see is playing there. also, they have great food too! If family was in town, I’d recommend seeing Sedona. its always beautiful up there and not a very long trip from Phoenix.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My wife, Bryana. Without her none of this would have been possible. She was there to encourage me to take a leap and quit my desk job to go to school and pursue a life of guitar making. She’s always a positive voice when it comes to the ups and downs of owning you own creative business, and there are a lot! She wanted me to be happy and didn’t care what it took to get there. If it was money, “we’ll figure it out”. If it was time, she would say “time is gonna pass anyway, might as well be doing something you enjoy.” She’s the best.

Website: https://www.nicholsguitarcompany.com/

Instagram: @nicholsguitarco

Facebook: @nicholsguitarco

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