We had the good fortune of connecting with Carlyn Bushman and we’ve shared our conversation below.
Hi Carlyn, how did you come up with the idea for your business?
I have over 30+ years in small business and corporate experience. Six years ago I decided to step back into small business and develop my own product based business. I would attend trade shows, trunk shows, special events to market and grow my business. As I was engaged in the small business world, most of my fellow businesses were female owned and operated. I started conversations with these amazing women about their businesses, the opportunities I saw for their growth, the passion for their products, and the desire to succeed. I also recognized the overwhelming feeling of trying to do it all. I wanted to help them. I wanted to serve those women so they could continue to stay passionate about “why” they started their business and really focus on being “the brand” of their business and doing ONLY what they could do – stay visible and creative. In turn, I absolutely loved coming up with the ideas for growth, getting gritty and working “IN” the business so they could focus “ON” the business. This became my passion and thus, my strength (superpower).
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Starting a business isn’t easy and I completely understand that aspect. I have started and grown small businesses. I have worked and climbed the corporate ladder. I have realized that working “in” your business is A LOT different than working “on” your business. This has taken me a long time to realize and I am still learning this skill.
When working on my own start ups, I realized that I spent 80% (or more) of my time thinking about other’s businesses. Specifically female owned & operated. The more I did this, the more joy I felt seeing their businesses succeed. I continued to learn through the successes and failures of my own business and share the successes with those other businesses so they could close the gap on time. This began a beautiful network of like-minded women. This was just the beginning. This is where the “magic” started.
I would begin to receive regular communication from those I was serving about their successes. One theme that was consistent, just get started. It won’t be perfect and that is okay. I took my own advice and formed my consulting business. I stepped into my passion to serve female owned-operated businesses and we were off to the races.
My goal is to encourage you to continue working ON your business while I work IN your business. Let me deal with the financial, technological, managerial, and marketing aspects while you lead your business to greater success. You embarked on this business because of your passion; stay there. We embarked on this business because of OUR passion.
I take the time to be PROACTIVE with my clients. I am different.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is a great question because I LOVE entertaining! I recently had a girlfriend visit from Minnesota and wanted to make the best of her trip. I have lived here since 1987 and have seen quite a bit change over the course of that many years.
Arizona is more than just a destination, it is a mindset. When visiting Arizona, I would start with a great morning hike. There is nothing like hiking in the desert (after a good rain is even better). Getting outdoors since we have weather that is always conducive to this is a blessing. This would be followed by a lunch at any of the following: Wildflower, Herb Box, True Food, Isabella’s, (I could go on and on here). Dining while in Arizona is a luxury. There are so many places in so many parts of Arizona – I cannot mention them all. I would definitely make a visit to Sedona. The red rocks are spectacular and pictures don’t do it justice – ever. I would grab a meal at Mariposa – Lisa Dahl is an amazing chef and if you cannot get into Mariposa, she has many other restaurants in the Sedona area that are equally remarkable. Since being outside is a gift, I would shop in the Kierland-Scottsdale Quarter area and that would include a glass of wine at Sorso. In addition, heading into Old Town Scottsdale on Thursday nights for the Art Walk is a delight. This would include a stop at Malee’s on Main for some delicious Thai or Los Olivos for authentic Mexican. There are always special events going on that include the Farmer’s Market in Old Town or the art installations at the Botanical Gardens. It all really depends on the time of year for the visit.
Who else deserves some credit and recognition?
I owe many individuals recognition for supporting me to this point in my journey and career.
My biggest fan and constant supporter is my husband, Randy. He has encouraged me to step into this passion and really develop it to serve other women. He sees the need and can see how I solve a problem that exists. He pushes me to grow and take risks that I otherwise would resist due to fear of failure. He points out that serving these women in their growth and success will have risks but the rewards are priceless.
Community is important when starting, growing, and succeeding in any business.
I have been blessed with a wonderful family who are supportive, direct, and provide thoughtful feedback. When I say family, that includes my kids, my parents, my sisters, and my friends.
As they say, people come in and out of your life for a reason. I must give a shoutout to Carmen Starks. Our paths crossed almost two years ago and I have been blessed by her influence and education. She has taught me so much and continues to inspire me on a regular basis.
Linkedin: Carlyn Bushman
Other: Business Made Simple Certified Coach: https://www.hireacoach.com/6bcc426a-13a8-429c-ba45-c69e828d5590
Tammy Zelez Photography