We had the good fortune of connecting with Caroline Iversen and we’ve shared our conversation below.
Hi Caroline, why did you decide to pursue a creative path?
Art and creativity literally just runs through my veins. I kid you not — my answer to “What do you want to be when you grow up” has been “a graphic designer” since probably the 6th grade. I just always knew. In school, at home, in my free time, I was always designing things, creating, playing pretend… you name it. I knew from the start I would end up in the creative world. And I’m so incredibly lucky and happy that I ended up being able to do it within my own company. I love to create and I love to help bring other people’s visions to life. Whether that be wedding invitations, a custom illustration to remember a special moment, or a hand-painted jacket to add a little something extra to a sweet gift.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m most proud of and excited about my work in weddings. Wedding invitations have definitely been my biggest area of growth in the last *almost* 2 years of owning my own business. Don’t get me wrong — I love the custom illustrations. But there’s just something about seeing a wedding suite come to life, start to finish, and going through all the hard work behind the scenes to make that happen! There are so many different steps to bring a full wedding invitation suite to life that I never would have imagined before actually doing it myself. And it is by far the most rewarding aspect of my business. Getting to where I am now professionally has definitely had its challenges. Always! I am by no means an uber-organized, business-savvy, finance-expert and that makes some things a little tough when you are navigating running your own business. But thankfully, there’s Google, and lots and lots of other resources to help figure that all out. There is a lot of trial and error in this business. And honestly, I’m thankful for it! I’ve learned so much from the mistakes I’ve made and the things I tried that I didn’t fully succeed with. It’s helped me figure out what I like doing, what I’m best at doing, and what I want to get better at doing. I am constantly growing and evolving and always wanting to learn more so that I can provide more to my clients and my business.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh these are my favorite kinds of questions!!! Most of my answer will revolve around food and restaurants because, HELLO! We have SO many. I would 100% brunch at LGO or Postino… Tacos & margs at Diego Pops… Dinner and drinks on the back patio at Chelsea’s Kitchen…Martinis and girls night at AZ88… The porch after dinner for some fun drinks and music… Los Olivos for some good Mexican food. As far as activities… it’s always nice to go to Vincent’s farmers market when it’s nice outside… walk around Scottsdale Quarter… do a staycation at Montelucia or the Biltmore!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Oh man. So many people! But most evidently — my mom! She has always fostered my creative side and encouraged me to keep growing it. The second I decided I wanted to start my own business, she was right by my side supporting me in every step of the way. She’s the first to offer help when I needed it and the perfect left-brained balance to my right-brained self.