We had the good fortune of connecting with Casey Olson Designs and we’ve shared our conversation below.
Hi Casey, how does your business help the community or the world?
The whole driving force behind what I do is that I want people to know their worth, believe in themselves, and follow their dreams. I didn’t always know my worth and I wasn’t following my dreams. Now that I am working for myself doing what I LOVE I just want everyone else to be able to have that. The landscapes I post on my @reminiscment instagram account are showing the healing places I am going where I found self love and healed my trauma. I share in hopes to help others in the dark space I used to be in see that they can choose to chase beauty and find worth within themselves as I did.
Through my company @caseyolsondesigns I help others follow their dreams and help entrepreneurs not only believe in themselves, but I create the content they can use to share themselves and their dreams with the world in a way where they can then gain clients and continue to make money doing what they love. I love helping people showcase who they are through my images and graphics. Makes me feel like I am giving back in some way and helping people have a happy life.
I have many people every day telling me that I inspire them and I’m helping them heal their trauma by doing what I do. This is my life purpose and I love that I can do this for so many people through my company.
Please tell us more about your art. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
The art I create that I am the most passionate about is my graphic art and photography that I share/sell through my company. People tell me all that time that when they see my work shared from the local News or other Arizona accounts they know it’s mine before they even read the credit and see it was my work. I have a distinct style that sets me apart. These pieces can be hung in the businesses or people’s homes that want to be inspired daily. When I share these pieces I often write about believing in yourself and choosing paths in which you can test yourself and grow into someone stronger than before.
To get to the place I am at right now professionally it has been something I have worked towards for the past 12 years. Nothing good comes completely easy, but I am grateful for every step and every hurdle since it only makes me stronger as a business owner and creative. I will say it has been easier than most people think it would be and I can help pave the way for anyone else who wants it. To start all you have to do is believe that you can do it and BEGIN.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite spots in the area are mostly the places where we can experience nature and the beauty of Arizona. I love taking people to the Salt River to adventure to find the Salt River Horses and watch the sunset on the river. I take them on my double kayak and float down the river as we marvel at all the horses we see and the clouds as they change from golden hour to blue hour reflecting in the water. Another favorite activity of mine is seeing the moon rise across Saguaro Lake (bonus points if it’s at blue hour). I love doing bonfires out by the Superstition Mountains and watching the city lights come on in the distance and staying until darkness falls and the Milky Way appears over head. Bonus points if who is with me also loves taking photos because there is nothing more fun to me than capturing beauty with the ones that I love.
If they enjoy going out to the city and the night life I would take them to Downtown Gilbert and be sure to be there for sunset to see the water tower light up as the sky grows darker. There are an insane amount of amazing restaurants right there to walk around to and even the splash pad under the water tower if you get hot. Another favorite place is Roosevelt Row in Downtown Phoenix. I love walking around and seeing all of the street art and taking in the Arizona culture.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The thing about my healing story is that I began to only depend on myself and if I had been relying or depending on anyone else I wouldn’t be where I am with my company and wouldn’t have the passion that I have. I don’t really have a mentor or person I looked up to who inspired me to do what I do I just decided to so this on my own and actually don’t know anyone else who does what I do either. If anyone deserves credit or recognition I guess it could be my kids, They get automatic credit and recognition in everything I do. I am a single mom and my kids are my everything.