We had the good fortune of connecting with Chaunci King and we’ve shared our conversation below.
Hi Chaunci, what was your thought process behind starting your own business?
My thought process was freedom, with time and financially also feeling the gap/lack of women in spirits
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Royalty Spirits, the home of Miru Vodka and Rex Whiskey is authentically produced and created with passion. Creator and owner Chaunci King saw an opportunity to combine her knowledge of spirits, skills in crafting cocktails, and her given royal like name to create Royalty Spirits. Being the first Black woman to own a liquor company in the Pacific Northwest, King was able to persevere through an industry that is dominated by men and is now a pioneer for women and Black people in general in this industry. In her earlier days of bartending women would request cocktails that were fruity, but not necessarily filled with sugar. Inspired to create flavored spirits that aren’t too sugary and too sweet, Miru (Pear) Vodka was born.
Miru Vodka was crafted with creativity and purpose while the founder of Royalty Spirits was on vacation in Mexico. After meeting a woman named Miru, the name stuck with King and was originally meant to be her daughter’s name. After further research, King discovered Miru originated from an old wives’ tale about the powerful Saurian Sea Goddess. That’s when it was decided Miru was the perfect name for our pear flavored vodka. Inspired by Miru’s seraphic stature and dominance, Miru bottles are crafted to feature the form of the goddess, representing the beauty and power that goes into our drinks.
What makes Royalty Spirits unique is our mission to cater to each customer. Our spirits are small batched and authentically made; mass production is not a part of our process when it comes to delivering authenticity. Made within the mountains of Oregon and purified in one of the finest distilleries in the Pacific Northwest, Royal Spirits has a truly organic experience before it touches your glass. Royalty Spirits is made for the consumer and real customer feedback is included in the production of each liquor. Our brand is fit to cater to restaurants, bars, clubs, aircrafts, and any other elevated experience you can think of! Royalty Spirits’ goal is secure national distribution so that we can become a part of fun lifestyles across the nation.
We have something for everyone’s vibe at Royalty Spirits. CBD infused multi mixers are also available through Royalty Spirits. Our CBD infused multi mixers are great for cocktails, mocktails, tea, and juice. All of our spirits and mixers are available to order online and can be purchased in stores in the state of Oregon. Our mission is to produce products of high quality, rich taste, and longevity.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
To be totally honest. I would plan a trip to the Bahamas. Eat carribean food, drink specialty cocktails by the beach.
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