We had the good fortune of connecting with Cherry Red and we’ve shared our conversation below.
Hi Cherry, why did you decide to pursue a creative path?
Actually, I have a Bachelor of Arts degree from ASU. So, I have always wanted to pursue some kind of art. Many people are unaware of my art background but, I stumbled into becoming a singer. I frequented a lot of local music and karaoke venues. I met an older couple at one of the venues (which the name escapes me) but, they have become my “musical parents of sorts”. I had expressed an interest in wanting to get up on stage to sing with a band and to my surprise they were able to accommodate me. It turned out they ran many Blues Jams in Phoenix. They became my mentors and teachers of the blues music scene. Before I knew it, I was networking with other musicians, getting together for rehearsals and playing the blues circuit around town. I quickly grew to enjoy singing other genres of music as well. In 2015, I decided to form The Frequency Principle as a four piece. As much as I loved the personnel who became part of the band, sadly they wanted to pursue other avenues. Thomas Lynch originally my drummer, took up the responsibility of playing guitar in order for The Frequency Principle name to continue. Our duo had picked up momentum in playing several venues, festivals and events before the pandemic hit.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Thanks to KWSS 93.9 FM, The Frequency Principle is currently the winner of the most donations made for their Fall Fundraiser which gets one play a day in the month of December 2020. This has launched some interest in our duo and propelled us forward to producing more original music and covers. We are excited about collaborations with certain businesses to get our brand out into the world. Although, we have not released it on social media yet, we plan to release our own brand name coffee with the help of a local coffee roaster. The challenges we experienced are learning to keep up with social media, streaming services and other sites to help get the music out there. The pandemic has shut down performing live (physically) but, we quickly adopted a way to generate some interest by filming videos on YouTube of covers and originals called the Comfy Couch Sessions. As the venues, slowly implement the possibility of having live music we remain hopeful to be able to perform some of our new music (which we are looking to a 2021 release)
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Thom and I would love to take others to various music venues (which has proven difficult) around town because they are the ones hardest hit by the pandemic and are closed. Fortunately, there are a few places that have “pivoted” to stay open. The Rebel Lounge has become a coffee bar by day and bar by night. Crescent Ballroom continues to promote their food menu and patio entertainment. We think a couple places that prove to be interesting, Southern Rail on Camelback, Rock Springs Cafe in Black Canyon City which is known for their pies and where Thom and I got married. We love farmers markets so, Uptown, Phoenix, Roadrunner and Ahwatukee are the best in our opinion. For coffee, our favorite place is Village Coffee Roastery and for stronger beverages, The 1227 Taproom both of which support the music scene.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are several people I’d love to give a shout out to. I definitely touched upon the couple who became my mentors, Uvon Brooks and Ray Hinkle. If it wasn’t for their kindness to take on a person who had no clue on fronting a band, I wouldn’t be where I am today. They helped nurture my confidence to build a band, choose the right song styles for my voice and lead the other musicians on stage. I’d also like to thank my partner in music, love and life (my husband) Thomas Lynch. If it wasn’t for him stepping up to play guitar, I’m not sure where The Frequency Principle would be today. I think my life would have had a different outcome. Thom and I both would like to give a shout out to Lewis Ray Cammarata. If it wasn’t for his songwriting and generosity to allow us to cover a few of his tunes, we wouldn’t have been selected for the radio. We’d also like to thank Dani Cutler of KWSS 93.9FM for believing in us and giving us a platform to release our covers and original music for radio airplay.
The Frequency Principle Logo – Hamster Labs Joe Kopcik Mansuray Blue Pony Millie Gollinger-Davis Sheri Brooks