We had the good fortune of connecting with Cynthia Baysinger and we’ve shared our conversation below.
Hi Cynthia, how did you come up with the idea for your business?
I started making cheese plates in 2016 with my good friend, Carrieanne. We would get together on Friday nights after work and put together cheese plates and drink wine. Back then it was more about the different cheeses and wine than the artistic element; but over time I started to evolve. I came across an instagram page of a fellow cheese lover and upcoming influencer in what I now call, our industry, who would create these elaborate and artistic grazing boards and I immediately wanted to try for myself. I have an artistic background and love entertaining so it came pretty naturally to me, once I got the basics down. I made boards for friends and family for almost 3 years before I started Modern Brie. Every gathering people would tell me I should sell my boards, but I never felt I had the time. When the pandemic hit, I had a deep need to not only fill my time, but also entertain & bring joy to people. I felt like my boards could be the perfect way to bring a little light to the folks stuck celebrating big moments at home, and so Modern Brie was born.
Let’s talk shop? Tell us more about your career, what can you share with our community?
When I create for Modern Brie, it’s not just a cheeseboard. It’s an edible work of art that goes beyond esthetics. Every item that goes on our boards is thoughtfully curated to create an experience for our clients that they won’t get anywhere else. Owning my own business has been a dream of mine for a long time. I have a full-time career in Financial Sales, outside of Modern Brie, but this is where my true passion lies. The biggest lesson I’ve learned this year, is that you should never be “too busy” to chase your dreams.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Breakfast/Brunch: Snooze, The Farmhouse, Over Easy, First Watch, The Coffee Shop @ Agritopia Social/Happy Hour/Drinks: Postino, Kona Grill, The White Rabbit, Culinary Dropout, Whiskey Row (games/dancing) Dinner: Nico, Culinary Dropout, AZ Wilderness Brewing, Boca Taqueria, Backyard Taco Shopping: San Tan Village
Who else deserves some credit and recognition?
I would like to recognize my fiancé, Jeremy Holtzen, for joining me on this journey. From helping with business decisions to folding boxes and delivering boards, he is by far my biggest supporter, and I would not have done this without him.