We had the good fortune of connecting with Debbie Allen and we’ve shared our conversation below.
Hi Debbie, what role has risk played in your life or career?
As an entrepreneur all of my life, I’ve taken on risk as simply part of doing business. What I’ve learned is to not blindly jump into risk, yet instead take more calculated or strategic risks that specifically fit into the goals, plans and direction of the business. Taking calculated or strategic risks is critical for business growth. All entrepreneurs need to get comfortable stepping outside of their comfort zone … or limitation zone as I call it. They must be able to remove limtations for expansiion and new opportuniies. Sometimes you just need to be open to new opportunities and be ready to move even when risk scares you a little bit. If you are not a little fearful and excited at the same time, the risk may not be worth taking. Every risk needs to be balanced wth reward. Every time I’ve taking a risk in business I weight the risk/reward ratio to make sure it’s worth stepping into.
What should our readers know about your business?
I’ve been a business owner since the young age of 19 and throughout my entrepreneurial career I built and sold numerous million-dollar companies in diverse industries. After selling my retail clothing stores, I wanted to help others be successful in business and that lead me to my professional speaking and business consulting 25 years ago. What I’m most proud of in business and what sets me apart is my business intuition that helps to lead me in right direction when opportunities and even challenges arise. In the US economic crash of 2008 my speaking career came to a hault since there was no business to be had. That’s when I took my business internationally and presented in 28 countries within three years. During that time I learned how to effectively reinvent my business and was able to triple my income developing multiple income streams around the skill of speaking. It was a transformation that allowed me to not only reinvent, but to completely transform my business, survive and thrive in challenging times. What sets me apart from other buisness consultants or mentors is that I use not only my decades of business experience to guide clients, I also use my business intuition to guide them on the right path towards success. Yes, I do believe that success is easy — in fact, I wrote the book on it. Business comes with it’s share of challenges, but success is actually easier than failure. If you look around you’ll see that you are surrounded by success everywhere online, books, events and people to coach you and lead you in the right direction. Failure can often be lessons in discise. The skill of overcoming challenges easily is to analize the situation and to get creative on where to pivot. as needed. Reinvention is key in business to stay on top of your competition and economic changes around you. The biggest lessons I’ve learned along the way is to not jump into things too quickly. As entrepreneurs we tend to take the leap and ask questions later. Yet though every challenge, obstacle and failure I’ve learned valuable lessons that allow me to help others succeed in business. I can help direct them to a straight path towards success, income and profits vs them taking the long road trying to figure things out on their own. My passion is to help others succeed with ease.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve lived in Phoenix/Scottsdale for over three decades and I still love the diversity and lifestyle this state has to offer. When out of town guests come to town we love taking them to some of our favorite restaurants in Scottsdale including Houston’s that’s always a great experience. I’ve been shopping Scottsdale Fashion Mall since the 80s and have seen may remodels and retail store changes along the way, and it’s still one of my favorite malls to shop in the country. You can shop, see a movie and have dinner all in one great place. After visiting one of the many resorts in Scottsdale we would have a stay over at The Fairmonte Princess Resort and enjoy some relaxing time at the spa and pool while enjoying a great dinner in the steakhouse at night. The next day we would drive up to Sedona for a magical get away that I never get tired of. Seeing the amazing red rocks and experiencing the energy of Sedona never disappoints.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’ve been fortunate and blessed to have many wonderful mentors in my life that took me under their wing and allowed me to fly with them. Any business I set my mind to I was supported by mentors to guide me to success on the fast-track. These mentors have become my professors who taught me how to succeed, move beyond challenges and remain strong to my business growth and commitment.
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