We had the good fortune of connecting with Dejan Simurdic and we’ve shared our conversation below.
Hi Dejan, what do you attribute your success to?
Great program and the time we invest in training staff to be the best they can be.
What should our readers know about your business?
British Swim School is a survival swim school. We teach babies as young as 3-months-old, kids and adults. Our program is almost 40 years old and it is one of the best in the country. We also teach Adapted Aquatics for people with disabilities. As we like to say, “All ages – all abilities”. Our Aquatics director has over 40 years of experience and a degree for Adapted Aquatics. We invest a lot of time in training our instructors. The minimum is 40 hours, but I do not think that any of our instructors started before they had at least 60 hours of training. They get about 100 hours in their first year.
Continuous coaching and their caring for children and adults makes them the best instructors in the industry. That translates in fast progressions so our students learn the survival skills fast and then we can focus on their proper swim strokes. We also put our members first and provide them with exceptional customer service and tools to help them reach their goals fast and be safer sooner. Due to COVID-19, our enrollments dropped significantly, and we had to re-think the way we do our business. Since all our locations were inside of gyms, we had to close them, including the two new ones we just opened. We are now focusing on at-home lessons and looking for outdoor pools as they are safer currently. We have been in business for almost 3 years here in the East Valley and it was not easy. We have established competition, but we found that there is a lot of opportunities in educating people about water safety. We are often presenting at daycares, community events and work closely with the Drowning Prevention Coalition of Arizona. You would be surprised how many people think that they are safe in the water, but they actually are not. We are overcoming all our challenges together as a team that works towards the common goal to stop drowning. It is not easy, but we all love what we do and our mission that every one, no matter what age or ability, can become a safe and happy swimmer.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Everyone wants to see the Grand Canyon and we love getting out of town, on a road trip. We would usually eat at a small mom and pop restaurant and decide right on the spot. We ask locals because they know the best. We would make stops at Flagstaff, Sedona, Jerome, and Williams, go up to Snowbowl to watch the beautiful Arizona sunsets. Sometimes we would visit Bearizona too.
Who else deserves some credit and recognition?
I would like to give a shoutout to my fellow franchisees all over Northern America. They are unselfish and always available to help.
Vicki (Aquatics Director), Rose (Deck Ambassador) and Mya, Dylan, Kayti (Swim Instructors)