We had the good fortune of connecting with Divya Yoder and we’ve shared our conversation below.
Hi Divya, what role has risk played in your life or career?
I never thought or imagined myself as a risk taker since I consider myself such a planner! Starting my own business was a risk in itself. Since I have seen success in such a huge risk I have already taken, I’ve started taking more risks in my professional and personal life. I believe taking risks is just being true to yourself and going after whatever you truly want in life – whatever that may be. As Glennon Doyle says “I see your fear, and it’s big. I also see your courage, and it’s bigger. We can do hard things” has really resonated with me, especially when I take risks.
What should our readers know about your business?
The Original Elderberry Co. brand focuses on all-natural, organic products targeted to boost the immune system. Each ingredient is selected intentionally for its benefits, including anti-inflammatory properties, antioxidants and vitamins, and much more. Original Elderberry Co. prides itself on not using any artificial sweeteners or refined sugars, like other similar products in the market – our Elderberry Syrup contains local, raw honey, which not only deliciously sweetens but helps fight allergies as well. And it’s only 3 grams of sugar per tablespoon! The health of our customers is what we care about, which is why each and every ingredient is chosen with such care. Not only has our Syrup been tested and nutritional facts acquired, but we have streamlined our production process to ensure that every single one of our products meets all safety measures and standards. This change to our process has definitely improved efficiency so that we are able to meet the needs of our customers.
Starting a business is always challenging, regardless of your intentions and knowledge of the market. I started the Original Elderberry Company because I wanted to share these products with my local community and because I wanted the personal challenge of building something from the ground up.
I have also learned that rejection makes you stronger. Rejection for me makes me thrive even more. It’s part of being a small business. It’s okay to have a business tell you their not interested in your brand – that’s okay! Keep going after it because when the businesses you thought that would reject you say “yes,” is the most powerful and uplifting feeling.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Wow – a fun filled week in AZ. Here goes!
Brunch at Vincent’s followed by a relaxing day by the pool and dinner at Sante
Early morning hike Piestewa Peak or Camelback Mountain followed by brunch at Brrakfast Kitchen Bar.
Stop in at Chadwick’s Urban Market for delicious coffee and breakfast before heading up to Sedona for one night . Enjoy a hike at Devils Bridge Trail. Followed by a delicious dinner at Mariposa – a Latin Grill restaurant.
Friday: Drive back to phoenix for a relaxing day just to go with the flow! If you’re up for an evening Hearth 61, followed by an elderberry martini at Butler’s Easy, a quaint and local bar.
Saturday: Brunch at Zinc Bistro for a delicious French meal. Followed by some shopping at Scottadale Quarter and Kierland.
Sunday: A stroll through Old Town Scottsdale while stopping at the farmers market for local and unique finds. A cocktail at the Coach House, the oldest bar in Scottsdale followed by dinner at Maple & Ash.
Monday: Pack up and checkout. Head to the Joya Spa at the Montelucia before heading to the airport. There is no better way to end a trip!
Who else deserves some credit and recognition?
Wow. I love this question because there are a lot of people in my life that have been a part of my journey that deserve a lot of recognition. First, my family. My Dad especially for always encouraging me to always pursue everything in life – even if it’s hard, difficult and scary. My best friend and sister, Selene. She’s always been by my side. Selene encourages me to participate in large events even when they seem out of my league. I would also love to give a shoutout to Lori and Monica at Local First AZ. Having a small local business is hard and trying to navigate all the nitty gritty details can be challenging. These women and this organization has allowed me to dream even bigger than I ever imagined. For this, I am forever grateful.
Life Created, Brittany Kearns and Becca Li