We had the good fortune of connecting with DJ Sheridan and we’ve shared our conversation below.
Hi DJ, is there something that you feel is most responsible for your success?
For me having and maintaining a strong compass in business operation and development is imperative and comes from what one truly believes in. With that notion, we developed what we call the SPG Top 7 Core Values. It’s our primary business system that we are dedicated to and live by each and every day. Communication is #1 on the list for a specific reason. In my experience struggling or failed relationships typically stem from one key point, lack of communication between the parties/partners. We want to make sure that SPG has a focus and standard on phenomenal communication with our clients throughout the entire real estate process, as well as maintain that same exemplary communication within our team. I am always an open book with my team members. Since day 1, sharing ideas and lessons through open communication has been at the forefront of everything we do. With exceptional communication in our fold we have been able to help each other and this business grow exponentially faster than we ever could have predicted. #2 is Honesty – I would like to think this should go without saying, but when you’re in business you quickly learn not all folks carry the same level of value in honesty. Honesty is a non negotiable concept for us. #3 Integrity, it’s important that we all carry ourselves with integrity in order to carry out our first two values. #4 Support, we are all stronger together. Everyone has a broader range of success when there is a support system behind them. We always want that for our agents and clients. #5 Goals, are VERY important. How can you strive for the successes of where you’re going to if you haven’t even established a direction with a goal? We want and encourage our team to be focused and excited about goals. #6 Fun, is also a very important core value to us. What is all this hard work for if you can’t also enjoy it? We feel it’s incredibly important to enjoy the work, work setting, coworkers, clients and lifestyle of our business. We make time for bonding and fun as a team unit as well as in our personal lives. People are naturally far more present and dedicated when they enjoy what they do. Finally, #7 is just as important as all the previously mentioned, but for us, perhaps the most important. #7 Everybody Wins. We maintain an asterisk underneath #7 that states “if you do not feel like you are winning in this business or your clients are not winning in the experience we provide, we need to grab coffee and get back to #1” These 7 core values are applied to each and every client, vendor, business associate, and team member. The SPG Top 7 has shaped our culture here at Sheridan Property Group. We are truly not just a team of experienced and excellent agents, but we are a family of accomplished professional producers that work incredibly hard to make every client successful in achieving their real estate goals.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Sheridan Property Group was created because we wanted to help change the reputation of what a real estate professional can and should be. More than 70% of home owners were not pleased with their real estate experience/agent. That number was staggering to us when we read it. We knew we couldn’t change everyone, but we could control and change the people directly around us. SPG has an intensive training program that each agent goes through to help raise the standard of practice in our industry. All of us at SPG have a burning desire to learn more so that we can continue to help our clients in every way possible. This process that we have created has taken years of development. Honestly it will never not stop developing as there is always more to learn in our industry. But at first, there were lots of late nights and early mornings setting up our systems. We have systems for our systems is what we like to say. Over the years, this has allowed SPG to grow and expand to help more clients while still living a work/life balance.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Some of our favorite highlights in Prescott AZ is the outdoors. Hiking Thumb Butte or Granite Mountain, kayaking Watson Lake, or even an ATV ride through our 800+ miles of national forest. Lots of friends who come to town love coming between memorial day – labor day. During that time there is always something to do in downtown Prescott. Whether it is an arts and crafts festival, live Jazz Music on Tuesdays in the square, a bluegrass festival, car show, beer/wine festival, you name it! The downtown square always has something going on during the summer months. My favorite time of year is December. Prescott is known as Arizona’s Christmas city, and I don’t care what age you are, you get in the Christmas Spirit when you visit Prescott in December. Another highlight is all of our mom and pop stores/restaurants. Dinner at Farm Provisions or El Gato Azul, drinks at Founding Fathers in their private speakeasy bar, and then capping the night off with dancing on Whiskey Row at Jersey Lilly’s Saloon. There is something for everyone in Prescott, We truly are everybody’s hometown!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My entire team of agents. Carie Banuelos, Kimberly Womble, DJ Walters, Anthony Kunow, Brian Purcell and Jamie Lynn Hines. These exceptional producers show up everyday executing the SPG Top 7 Core Values. It takes a village of us to make our clients successful. Jonathan King who has been my life coach for 9 years and helping me grow as a leader, father, husband, son, friend, and so much more.
My wife, son, and family members. Without their love and support I wouldn’t be able to have my work/life balance.
Lastly, the worlds strongest right arm who has been by my side since the very beginning, Vanessa Hartline. We started two businesses at the same time together. She owns Hartline Transaction Services and I own Sheridan Property Group. Together we have been able to help these two companies flourish in such a short amount of time. With her profound commitment and work ethic, SPG and HTS were bound to be and will continually be successful.
All clients of SPG!