We had the good fortune of connecting with Donna Werking and we’ve shared our conversation below.
Hi Donna, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
I moved to Prescott, Arizona in 1995. I was invested in the community from the beginning. I was young, hungry and motivated to help others. In my twenties, I worked for a sports organization and I was introduced to corporate practices, tight deadlines, spontaneous demands and long work hours. I not only built my reputation with this career path, but my exposure to this environment made it much easier for me to launch Northern AZ Social, LLC in 2015. Reputation is your brand in a small town.
What should our readers know about your business?
We believe all businesses should identify tangible goals and build a successful model for their company. From our inception, we identified as a boutique agency whose goals are to service the Central and Northern Arizona region, and to do it well. In the first three years, we were able to reach that goal, and service an expansion of clients across the region. On this journey, we have continued to refine our strategies with the final goal of making all of our clients feel like they are the only client. We don’t believe that one program fits all and each business is unique, as their marketing strategies should also be.
We also introduced a small business plan that helped the small business owner receive comparable marketing strategies that large clients pay top dollar for. It was our way of giving back to our community. Our team also gives back by volunteering and donating to local charities.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love my town of Prescott, Arizona! I’m an avid hiker and I love being on the water, so I fish or kayak in my off-time. I would bring guests to my favorite outdoor spot, Lynx Lake, which is nestled in the pines. It tends to be a cooler area than the other local lakes. Guests can spend time on the lake, fish, or explore any of the hiking trails around the area. In the summer, there’s always something happening around the Courthouse Plaza with many great restaurants (too many to list) and amazing shops. I would include a day trip or overnight to surrounding towns like Jerome, Cottonwood and Sedona. A perfect day includes a great hike in the morning, and later, visiting a vineyard with friends. It could be driving up Highway 89 from Prescott to Flagstaff, AZ to show everyone the transitional beauty of Central Arizona. Or, head through Williams, AZ to the Grand Canyon, just a two-hour drive from Prescott. Each town is so unique and special to me. I absolutely love playing tour guide for our region!
Who else deserves some credit and recognition?
My Shout-Out is to my Mother. As an adult, I understand the sacrifices my mother made to become a US Citizen. She escaped a desolate farm town in rural Thailand and left her eight siblings behind at the young age of twenty-one to build a better future in America. Today, I can only imagine the difficulty of this feat, the courage it must have taken to give us a chance to be better. My mother will forever be my hero for giving me the opportunity to have the life I have today.
Other: Alignable: https://www.alignable.com/prescott-az/northern-az-social-media-digital-marketing-agency
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