We had the good fortune of connecting with Erica Storck and we’ve shared our conversation below.
Hi Erica, is there something that you feel is most responsible for your success?
The most important factor behind my success has been the incredible support of my network. Having exceptional mentors and a strong community has helped me tremendously in both my professional and personal life. Connections are integral with success.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
While my business is very new, I am not new to the industry. I have been in the construction industry for 23 years and have learned a tremendous amount in that time. In 2020 I started a construction consulting company as a side hustle because I realized there was an unmet need in the industry that I like to call the “expectation vs reality check”. The exciting inspiration for a project becomes a let down when you don’t know how to make it a reality. My company provides that guidance. What started out as a few small consulting contracts with friends and acquaintances has grown into bigger projects, both residential and commercial construction, expanding beyond Arizona into additional states. CrownLane is a boutique construction consulting firm, we offer a range of services for all types of projects. Now that CrownLane is no longer a side hustle, I will be getting my contractors license so that the company can continue to grow and diversify our services. I am very excited for this next year of growth. The biggest challenge at the beginning was balancing the two jobs. It was a year of a lot of long nights and weekends working on the side hustle. It was also a huge learning process to set up my own business. When you work in the corporate world it’s easy to take for granted all the processes, systems and infrastructure that is already set up for you. Starting from scratch and by yourself can get overwhelming. I have learned a lot along the way and there are plenty of things I would have done differently. It has been amazing to watch the business grow and evolve from a side hustle to my full time job.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
A week long visit would definitely involve golf at Ocotillo Golf Course followed by some great Mexican food and margaritas from our favorite restaurant Nando’s Mexican restaurant in Chandler, their patio is fantastic. We are also a big baseball family with season tickets to ASU baseball we enjoy bringing friends to the games. I love museums and the arts so The MIM is always a go to with guests, as well as the Phoenix Art Museum and Desert Botanical Gardens. For nice nights out we like DC Steakhouse in Downtown Chandler and the view from the patio at the Phoenician is incredible. We are blessed to have so many amazing restaurants and venues in Phoenix, there definitely is never nothing to do!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have been blessed with some amazing mentors and a strong community of other female entrepreneurs and leaders. Their support has been an incredible influence on my success. I want to dedicate this to the two that have had the most impact on my success. First, Bill Flynn. He became my mentor 20 years ago when I started at Sundt Construction and has continued to be the first person I call for advice. I owe so much to him for my success. Secondly, I have to give a shout out to my amazing community of women I have met through the KNOW Women. The KNOW Women is an international organization of female entrepreneurs, leaders and creators. There are so many women in the group that have been instrumental in the success of my business, it is a wonderful community to be a part of.
Natalie Lynn Photography