We had the good fortune of connecting with Erin Troyk and we’ve shared our conversation below.
Hi Erin, can you walk us through the thought-process of starting your business?
I have always found myself captivated by men in business suits and women with a sophisticated look. I have a passion for fashion, and I enjoy being able to help people of all shapes and sizes feel comfortable and confident in what they wear. Today’s fashion is becoming more diverse, and people are reconsidering their choice to dress ordinary. I want people to wear their personality and stand out from the rest. Nothing fits properly off the rack? Wish you could have a choice in the design and details? These are the problems I solve. Wearing clothing that is custom to your body measurements and represents you and your lifestyle is important to many, and I am thankful to be a part of that process.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
What sets me apart from others? I have a lot of respect for my clients and am available to them day and night, any day of the week. With my eye for detail my clients can trust that their garments will be unique and different than everyone else’s around them.
What am I most proud of?
That I can run my own business! I never would have imagined I’d be my own boss one day.
Was it easy?
Starting this business was easy…but learning how to take consistent measurements and properly do the backend work was a challenge. I did not go to college for fashion, so working for others and teaching myself is how I got to where I am today. With practice (and learning from a lot of mistakes) I was able to gain the confidence I needed to get better and more consistent. We as humans never stop learning and embracing this allows me to make the changes I need to become better at what I do and make sure my company succeeds.
What do I want the world to know?
I believe in integrity. If I make a mistake I will make it right.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The first night we would have dinner at Olive and Ivy outside on their beautiful lit patio along the canal. Afterwards we would walk to the Second Story for some drinks and from there maybe go downstairs for some gelato.
The next morning, we would go to Jerome for some ghost town fun. We would stay at the Grand Hotel and try to get the “most haunted” room. Eating at the Haunted Hamburger is a must and from there we would explore the old cinema and other shops open to the public.
Third day I would take them to my family’s ranch for some horse archery practice and introduce them to all the horses, miniatures, goats, and chickens. Later that day we would saddle up the horses and take them for a swim at Lake Pleasant. Afterwards, coming back to the ranch to stay in the Wild West hotel (2 bedroom, 1 bath container) and have a campfire.
Fourth day we would go to downtown Phoenix and explore what it has to offer. Getting a drink at San Carlos hotel and hearing about their haunted history while visiting the rooftop pool.
The last day we would stay home as I cook an all-day feast while binge watching whatever show we are into at the moment.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First, I’d like to give a shoutout to Mitch Bram. He is the one who introduced me to this industry and gave me the tools to get started. Working for him and another company gave me knowledge of learning the ins and outs of the business. Secondly, I would like to thank Dr. Jonathan Coombs. He encouraged me to break away and go out on my own. He has been my biggest supporter through it all. Lastly, all my clients! I wouldn’t have a company without them. I am forever grateful to all.
Linkedin: Erin Troyk
@franklinphotographyaz @Daniel_robles38 @rachelmcintoshphotography