We had the good fortune of connecting with Evo Terra and we’ve shared our conversation below.
Hi Evo, how has your perspective on work-life balance evolved over time?
I got off the proverbial corporate ladder several years ago, after clawing my way to the C-Suite in my early 30’s. While I rarely took work home, I always had side projects that took up at least another 30-40 hours a week. Both the work and the side projects were satisfying, but I didn’t have a lot of downtime. So I quit. All of it. My wife and I had what we like to call our shared mid-life crisis and sold literally everything we owned for a self-funded one-year sabbatical of traveling the globe. We loved being abroad so much that we stayed away for over three years. During my time overseas, I decided to adopt an abundance mindset, living much more simply. Not frugally, per se. But certainly not extravagantly. We’ve been back in the States a few years now, and I’ve tried to keep that simpler pace going. My business is successful, but I’m very happy with it being a “lifestyle business”. It gives me what I need and leaves me with plenty of free time to do what I want to do with my life.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business makes podcasts for other businesses. I’ve been involved with podcasting since 2004 and watched many people quickly get jobs in the industry or start their own consulting practice, many making an extremely good living in a short amount of time. But I resisted that temptation, mostly for personal reasons. Did I really want to charge money to people without a promise of return? For something most would only ever do as a hobby? No, I did not. So I kept my hobby, helped a lot of people for free, and stayed gainfully employed, running digital advertising agencies. But in 2016, with a wave of businesses entering the podcasting landscape, I decide to combine my two worlds and launched my company, exclusively focused on working with businesses that wanted a podcast, but didn’t want to become podcasters or build a podcasting capability. After all, they had a successful business to run! Luckily, there were plenty of businesses looking for just that sort of service. I credit my experience running digital agencies, where our clients were all to happy to pay us to manage their digital ad campaigns. So long as the ROI or ROAS was there, they were happy. And that’s what we do every day at Simpler Media, delighting out customers with the shows we make on their behalf.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d take them for breakfast at Matt’s Big Breakfast. Probably every day! Assuming they visited when it wasn’t blazing hot, we’d spend a lot of time at the Desert Botanical Gardens. It’s a favorite haunt of mine and a great way to spend the day in close proximity to the natural world all around us. And assuming we’re vaccinated, I’d take them to Churchill’s Fine Cigars, where my closes friends and I while away a few hours talking science and skepticism. And enjoying a solid Manhattan and a few stogies, of course. One evening, we’d do the rooftop at The Clarendon or maybe The Valley Ho. If they were into hockey, we’d take in a Coyotes game.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
All the props to my lovely wife, Sheila Dee. My more relaxed outlook on life—and income earning potential—wouldn’t be possible without her. Love you, doll face!